Niche: Home

Listing Details

This content-based business operates in the HVAC niche, providing review and informational content tailored to homeowners and professionals alike. Established in 2015, the site benefits from diverse revenue sources (Amazon Associates, Display Advertising, YouTube, and Affiliates), a robust SEO profile with 75.9% organic search (primarily from Bing), and minimal traffic concentration with its top-performing page accounting for just 5% of total traffic. This business has also adapted to recent SEO shifts by tapping into user-generated content on platforms like YouTube and Reddit, helping to diversify its revenue streams.

The business earns 63% of its revenue through Amazon Associates, 13% from Mediavine display ads, 14% via YouTube, and 10% from other affiliate channels. Operations are supported by a team of freelancers, including a content editor, a developer for technical maintenance, and a HARO link-building specialist. While no new content has been added in the past 12 months, the site remains actively maintained with ongoing content updates. This makes it a largely passive asset with scalable potential. A new owner could boost performance by introducing fresh content, exploring additional affiliate programs, or improving YouTube monetization. The site’s diversified revenue streams and low maintenance requirements make it a compelling opportunity for buyers seeking a stable, established digital property in a reliable niche.

*Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.

*The seller uses the Amazon Associates account for multiple sites. The Amazon Associates Target-Based Flat Fee Bonus revenue was calculated using the percentage of total commissions associated with the site for sale.