Pet Care
Pet Care
First Made Money
1st of January, 2019
(7 years 3 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Social Media Accounts
- Trademarks
- Email List
Listing Details
This listing is for an established content site in the pets niche, focused on providing recommendations and care tips for a specific type of pet. The website attracts a strong U.S.-based audience, with 57.05% of traffic from the United States, followed by the UK (10.63%) and Canada (6.57%). Traffic is predominantly organic, with 80.49% coming from search engines, supported by direct (14.18%) and social (3.53%) traffic sources.
The site is monetized primarily through MediaVine advertising (82%) and Amazon Associates (17%), with the remaining revenue generated from a small digital product offering. Operations require minimal time investment per week, as the current owner personally handles content creation.
Included in the sale are a YouTube channel with 500 subscribers and an email list of 3,000 engaged subscribers, offering multiple avenues for future growth and audience engagement. The business also has a registered trademark. This is an ideal acquisition for anyone looking to own a passive, pet-focused content asset with strong SEO fundamentals and diversified monetization.
*Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network.
Earnings
Site Traffic
Unlocking this listing will grant you full access to:
- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Optimizing existing content with improved on-page SEO to boost organic search traffic.
- Leveraging the site’s strong foundation of high-quality content and natural backlinks to enhance visibility.
- Launching a pet-focused Facebook page to drive viral traffic and increase user engagement.
- Growing the YouTube channel by producing helpful, niche-relevant videos that align with site content.
- Utilizing the email list more effectively by sending regular, high-value newsletters to increase return visits.
- Running A/B tests on the ebook pricing to optimize conversions and maximize digital product revenue.
Risks
- Advertiser changes can affect the earnings per click (EPC) in your ad account.
- Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.
Work & Skills Required
- Performing minimal day-to-day involvement required to operate the site.
- Monitoring organic search performance and ad revenue stats.
- Managing light on-page SEO updates are made to high-performing posts to maintain rankings.
- Crafting 4–6 new, hand-written articles are published monthly, targeting search traffic.
- Creating a weekly newsletter is sent to the FishLab email list using a pre-built template for efficiency.
Seller Support Includes
The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller wishes to pursue other business opportunities.
Other Information
Work Required Per Week: 1 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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