Niche: Electronic Cigarettes, Personal Care, Equipment, Hobbies

Listing Details

Founded in 2018, this U.S.-focused eCommerce business specializes in reselling dry herb vaporizers. With 95% of its sales originating from the United States, the company leverages a 3PL network with five warehouses across the country to ensure fast and reliable shipping. The business operates with a lean structure, employing two full-time staff to handle daily operations, including order processing and customer support. Strong technical SEO, organic traffic accounting for 57% of total visits, and an extremely low TACoS of 0.18% contribute to the business's healthy margins and steady year-over-year growth of 38%.

The company generates revenue exclusively through eCommerce sales using Woocommerce. Organic search and direct traffic are the top sources, making up 92% of the total, reducing the need for paid advertising. The business has built a solid reputation in niche communities such as Reddit, enhancing brand visibility and trust among its target audience. Inventory is primarily managed through a U.S.-based 3PL network, with some stock held in the Toronto office. The business also works with drop-shipping partners to fulfill orders when stockouts occur, indicating a potential opportunity to allocate more capital to inventory management and further optimize fulfillment.

To improve efficiency and reduce human error, the company is currently integrating n8n automation powered by artificial intelligence into its operations. In the coming months, the system will begin generating procurement suggestions for each customer order, automatically logging these in the back-end order notes and directing them to the appropriate supplier. The next phase of development aims to fully automate procurement by analyzing customer orders—factoring in geographic region and multi-product combinations—and routing them to the optimal supply channel.

*The products do not contain nicotine or vape juice.

*Inventory is not normally included in the list price, further details can be provided to Unlockers.

*The website is hosted on a physical server initially costing $80k. The servers can be included in the sale if the buyer wishes or the site can be transferred to a cloud hosting service. Further details can be provided upon request.

*The business is registered in Canada but 95% of sales are based in the USA.