Beauty
Beauty
Business Started
1st of September, 2023
(1 year 9 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Ecommerce accounts (2x Shopify)
- Social media accounts/pages (Instagram, TikTok, Youtube)
- Contractor introductions
- Supplier introductions
- Pending Trademark application
- Email list (4,000 subscribers)
Listing Details
This Shopify business specializes in selling nail products, catering to customers interested in beauty and personal care. Revenue is diversified between the EU and North America, with top earnings from Germany (30.73%), the USA (23.28%), and the UK (7.38%). Key strengths include exceptional net profit margins of 50% and organic sales achieved without any advertising.
The business works with four suppliers based in China and inventory is stored and fulfilled from Germany. Traffic is primarily driven by Organic Social (50.34%), Direct (29.73%) and Organic Video (10.01%). Social media videos are uploaded daily and are outsourced to a freelance content creator and a freelance editor. The seller also has had a Virtual Assistant since November that takes care of customer service and fulfilling the orders.
The seller spends 10–15 hours per week coordinating with freelancers, uploading content, reordering products, and launching new nail designs every 4–6 weeks.
*Inventory is not normally included in the list price, further details can be provided to Unlockers.
Earnings
Site Traffic
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- Detailed proof of earnings and traffic
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What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
Verified Sellers & Vetted Data
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Hire a USA content creator to better engage the US market
- Add a second content creator to double content output
- Invest in paid advertising on Meta, Google, and Pinterest platforms
- Retarget the existing audience using proven viral creatives in ads
- Hire an email marketing specialist to capture and nurture leads
- Launch affiliate and influencer marketing campaigns leveraging low COGS
- Establish a US warehouse to improve logistics for American customers
- Implement TikTok livestreaming with giveaways to boost engagement and sales
Risks
- Social media algorithmic changes could cause traffic to fluctuate
Work & Skills Required
- Performing inventory management
- Communicating with the contractors
- Replying to customers
- Fulfilling orders from Shopify to the 3PL
- Creating new designs
Seller Support Includes
The Seller is willing to offer at least 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 13 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify
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