Beauty, Health & Fitness, Home
Beauty, Health & Fitness, Home
Business Started
15th of December, 2014
(10 years 1 month old)
Assets Included in the Sale
- Primary domain and all site content/files
- Social Media Accounts (Facebook, Instagram, Pinterest)
Listing Details
This listing is for an Italian content site in the health, wellness, and beauty niches. The site is monetized primarily through display ads. Content is written in Italian by a team of freelancers working on multiple sites in multiple languages. With 94% of traffic coming from Italy, this is a very well-niched-down content site. 62% of traffic is from Organic search and over 27% is "unassigned". The 'unassigned' traffic is from the referrer 'mcfb / org' which the seller says is organic Facebook traffic, where they have a large following of 1.1 million.
The seller of this site has multiple non-English sites on our marketplace, all in the same niche, but they are focused on different countries/languages. This site has seen a small decline in traffic from the most recent Google Update - however, traffic is well diversified with no page accounting for more than 4% of total traffic
*The seller owns other sites in the same/similar niche but in different languages. Further details can be provided upon request
*The seller is unable to separate the content expenses between their sites for 2022 so these are not included in the P&L.
*The 'unassigned' traffic is from the referrer mcfb / org which the seller says is organic Facebook traffic.
Earnings
Site Traffic
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What would you offer for this listing?
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Improving SEO
- Expanding traffic sources
Risks
- Google algorithmic changes could cause traffic to fluctuate
- Social media algorithmic changes could cause traffic to fluctuate
Work & Skills Required
- Managing a content team
- Reviewing analytics and performance
Seller Support Includes
The Seller is willing to offer at least 30-60 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 7 Hours
Private Blog Network (PBN): No
Domain Type: .it
Platform: WordPress
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