Niche: Finance

Listing Details

This listing is for an advertising and affiliate business created in February 2019 in the finance niche. The site, custom-built on HTML, CSS, Javascript, and PHP and deployed on AWS using Lightsail VPS, S3, Cloudfront, and cPanel, features informational and review-type content on broker comparisons and financial trading. The site is fully functional in three languages (English, Spanish, and German) with independent URLs for each language and the business requires minimal time to maintain.

This business generates revenue from advertising (95%) and affiliate partnerships (5%). Advertising revenue is generated via direct partnerships with the companies featured on the site. Traffic comes primarily from organic (81.04%), direct (16.95%), and referral (1.69%). The top three countries driving traffic are the US (16.55%), India (8.07%), and Germany (7.9%). The top three pages make up 21.15% of total site traffic, generating 8.66%, 6.26%, and 6.23% of traffic respectively.

The business includes a custom-designed comparison and listing application as well as a custom-designed back-end to operate the system, write content, and manage clients. There is also a dedicated “writers’ panel” for content writers to manage their pieces. There are 350+ content pieces, 179 of which are in English and the rest are in German and Spanish. There are also 3400+ different comparison URLs.