Culinary
Culinary
Business Started
1st of November, 2011
(12 years 5 months old)
Assets Included in the Sale
- Domain including all site content and files
- Contractor relationships
- Social media accounts (Facebook, Instagram, Twitter, Pinterest, YouTube)
- Trademarks
- Email list (1,819 subscribers)
- Site media including original videos and photos
- ~15K site members
Listing Details
This listing is for a display advertising business created in November 2011 in the culinary niche. The community-driven custom PHP site features a variety of recipes and attracts hundreds of thousands of monthly visitors. The site has a DR of 52, has experienced stable net profits, and has a good diversity of traffic across the top pages on the site. Minimal effort is required from the Sellers to maintain the site.
The business earns its income through AdThrive display ads. The top three traffic channels include organic search (72.44%), social (14.24%), and direct (8.08%). The top three countries driving traffic are the US (71.5%), Canada (12.61%), and the UK (4.21%). The top three pages on the site make up less than 11% of the site’s total views.
All website content is user generated and then moderated by the owners. The Sellers also employ a videographer/ photographer on a contract basis who is trained in the niche and is paid per video/photo shoot.
The business has a substantial following on social media, including ∼122k Instagram followers and ∼11k Facebook followers.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- SEO backlinking
- Adding affiliate marketing to the site
- Reaching out to brands for sponsored posts
- Optimizing SEO using the recent SEO audit data
- Building and monetizing an email list
- Growing the YouTube and Facebook pages for increased traffic
Risks
- Fluctuations in rankings can impact traffic to the business.
- Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required
- Moderating recipes submitted by members
- Checking earnings
Seller Support Includes
The Sellers are willing to offer 60 days of email and phone support, including a video meeting to train the new owner on the backend of the site, to ensure a smooth transition of the sale.
Reason for Sale
The Sellers would like to focus on other opportunities.
Other Information
Work Required Per Week: 1 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Other
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Similar Listing Criteria
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Display Advertising
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