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Food & Beverages, Culinary, Health & Fitness

For Sale

Food & Beverages, Culinary, Health & Fitness

Display Advertising
Listing Price $191,904
Monthly Multiple 37x
Pricing Periods 12 Months
Avg. Monthly Profit $5,187
Avg. Monthly Revenue $5,430
Profit Margin 96%

Business Started

1st of October, 2014
(8 years 5 months old)

Assets Included in the Sale

  • Domain with all site content and files
  • Social media pages/accounts (Facebook, Pinterest, Instagram)
  • Email list (26,000 subscribers)
Listing Details

This listing is for a display advertising business created in October 2014 in the food & beverage, culinary, and health & fitness niches. The well-established WordPress site features assorted recipes. The DR53 site has a good history and well-diversified traffic, with the top three pages accounting for only ∼13% of the site’s total traffic.

The business earns 100% of its income from AdThrive display advertising. The top three traffic channels include social (36.6 %), direct (29.15%), and organic search (23.64%). The top three countries driving traffic are the US (78.36%), Canada (15.32%), and the UK (2.04 %). The top three pages on the site make up 8.79%, 2.84%, and 1.78% of the site’s total views respectively.

The Seller spends 15 to 20 hours a week on the business and creates all the content themself. The business has a strong social media presence, with over 500k followers across Facebook, Instagram, and Pinterest.

The Seller also stated that they receive many requests for sponsored posts. This is an area that they have not explored but it could be an opportunity for a Buyer to add an additional revenue stream. Also focusing on growing the SEO traffic to the site could be a way to grow the site further.

The business experienced some seasonality favoring the start of the new year.

*The website was negatively impacted by Google and Social Media Algorithm updates in 2021.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Optimizing SEO
  • Expanding into shoulder niches like fitness, etc.
  • Changes to social media algorithms could affect ranking and exposure.
  • Shifting in display advertising commission structures could affect revenue margins.
Work & Skills Required
  • The Seller currently spends around 20 hours per week:
  • Creating recipes
  • Writing, photographing and publishing content
  • Updating plugins
Seller Support Includes

The Seller is willing to offer up to 3-6 months of email and call support to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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