Niche: Food & Beverages, Culinary, Health & Fitness

• #62500 Listing Number
• $201,692 Listing Price
• $5,720 Monthly Revenue
• $5,451 Monthly Net Profit
• 12 Months Pricing Period
• 37x Multiple

Listing Summary

This listing is for a display advertising business created in October 2014 in the food & beverage, culinary, and health & fitness niches. The well-established WordPress site features assorted recipes. The DR53 site has a good history and well-diversified traffic, with the top three pages accounting for only ∼13% of the site’s total traffic.

The business earns 100% of its income from AdThrive display advertising. The top three traffic channels include social (36.6 %), direct (29.15%), and organic search (23.64%). The top three countries driving traffic are the US (78.36%), Canada (15.32%), and the UK (2.04 %). The top three pages on the site make up 8.79%, 2.84%, and 1.78% of the site’s total views respectively.

The Seller spends 15 to 20 hours a week on the business and creates all the content themself. The business has a strong social media presence, with over 500k followers across Facebook, Instagram, and Pinterest.

The Seller also stated that they receive many requests for sponsored posts. This is an area that they have not explored but it could be an opportunity for a Buyer to add an additional revenue stream. Also focusing on growing the SEO traffic to the site could be a way to grow the site further.

The business experienced some seasonality favoring the start of the new year.

*The website was negatively impacted by Google and Social Media Algorithm updates in 2021.