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Food & Beverages, Culinary, Health & Fitness

#62500
For Sale
Verified

Food & Beverages, Culinary, Health & Fitness

Display Advertising
Listing Price $191,904
Monthly Multiple 37x
Pricing Periods 12 Months
Avg. Monthly Profit $5,187.00
Avg. Monthly Revenue $5,430.00
Profit Margin 96%

Business Started

1st of October, 2014
(9 years 6 months old)

Assets Included in the Sale

  • Domain with all site content and files
  • Social media pages/accounts (Facebook, Pinterest, Instagram)
  • Email list (26,000 subscribers)
Listing Details

This listing is for a display advertising business created in October 2014 in the food & beverage, culinary, and health & fitness niches. The well-established WordPress site features assorted recipes. The DR53 site has a good history and well-diversified traffic, with the top three pages accounting for only ∼13% of the site’s total traffic.

The business earns 100% of its income from AdThrive display advertising. The top three traffic channels include social (36.6 %), direct (29.15%), and organic search (23.64%). The top three countries driving traffic are the US (78.36%), Canada (15.32%), and the UK (2.04 %). The top three pages on the site make up 8.79%, 2.84%, and 1.78% of the site’s total views respectively.

The Seller spends 15 to 20 hours a week on the business and creates all the content themself. The business has a strong social media presence, with over 500k followers across Facebook, Instagram, and Pinterest.

The Seller also stated that they receive many requests for sponsored posts. This is an area that they have not explored but it could be an opportunity for a Buyer to add an additional revenue stream. Also focusing on growing the SEO traffic to the site could be a way to grow the site further.

The business experienced some seasonality favoring the start of the new year.

*The website was negatively impacted by Google and Social Media Algorithm updates in 2021.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Semrush Analytical Data
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Authority Score
38
Good
Semrush Domain Rank
000,000
Number of Referring Domains
4,440
Number of Referring IP Addresses
000,000
Number of Backlinks
000,000
Number of Referring Pages
000,000
Backlinks - Anchor Texts
000,000
Backlinks - Image Anchor
000,000
Backlinks - User Generated Content
000,000
NoFollow Backlinks
000,000
DoFollow Backlinks
000,000
% DoFollow Links
000,000
Number of Organic Keywords
000,000
Number of SERP Feature Keywords
000,000
Number of Keywords ranking in Google Position
00%000,000
00%000,000
00%000,000
00%000,000
00%000,000
Unlocking this listing will grant you full access to:
  • Instant access to the site URL(s)
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
  • Submit a unique offer on the listing
What would you offer for this listing?

Email sales@empireflippers.com to make a unique offer on this listing.

Verified Sellers & Vetted Data

All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.

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  • Revenue Verification
  • Traffic Verification
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Learn more here

Semrush's Authority Score is a compound metric used for measuring a domain's overall quality and SEO performance. It's based on a series of metrics that prove trustworthiness and authority.

Unlike other similar SEO industry metrics, the Semrush Authority Score is the least manipulable because in addition to link quality (3 levels deep) it also takes into account organic traffic data and any spam signals that might be present.

The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.

The total number of different domains (aka websites) linking to this site.

Seller Questions & Answers
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Opportunities
  • Optimizing SEO
  • Expanding into shoulder niches like fitness, etc.
Risks
  • Changes to social media algorithms could affect ranking and exposure.
  • Shifting in display advertising commission structures could affect revenue margins.
Work & Skills Required
  • The Seller currently spends around 20 hours per week:
  • Creating recipes
  • Writing, photographing and publishing content
  • Updating plugins
Seller Support Includes

The Seller is willing to offer up to 3-6 months of email and call support to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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