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  • #62500 Listing Number
  • $201,692 Listing Price
  • $5,720 Monthly Revenue
  • $5,451 Monthly Net Profit
  • 12 Months Pricing Period
  • 37x Multiple
Listing Summary

This listing is for a display advertising business created in October 2014 in the food & beverage, culinary, and health & fitness niches. The well-established WordPress site features assorted recipes. The DR53 site has a good history and well-diversified traffic, with the top three pages accounting for only ∼13% of the site’s total traffic.

The business earns 100% of its income from AdThrive display advertising. The top three traffic channels include social (36.6 %), direct (29.15%), and organic search (23.64%). The top three countries driving traffic are the US (78.36%), Canada (15.32%), and the UK (2.04 %). The top three pages on the site make up 8.79%, 2.84%, and 1.78% of the site’s total views respectively.

The Seller spends 15 to 20 hours a week on the business and creates all the content themself. The business has a strong social media presence, with over 500k followers across Facebook, Instagram, and Pinterest.

The Seller also stated that they receive many requests for sponsored posts. This is an area that they have not explored but it could be an opportunity for a Buyer to add an additional revenue stream. Also focusing on growing the SEO traffic to the site could be a way to grow the site further.

The business experienced some seasonality favoring the start of the new year.

*The website was negatively impacted by Google and Social Media Algorithm updates in 2021.

Business Created

October, 2014 - (7 years 10 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Domain with all site content and files
  • Social media pages/accounts (Facebook, Pinterest, Instagram)
  • Email list (26,000 subscribers)

Earnings

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time

Site Traffic

Currently No Traffic Data to Display

This listing does not have any traffic data to show.

Page Views
Unique Users
Last Month
6 Months
12 Months
All time

Analytical Data

Provided by ahrefs

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What would you offer for this listing?

Email sales@empireflippers.com to make a unique offer on this listing.

Opportunities
  • Optimizing SEO
  • Expanding into shoulder niches like fitness, etc.
Risks
  • Changes to social media algorithms could affect ranking and exposure.
  • Shifting in display advertising commission structures could affect revenue margins.
Work & Skills Required

The Seller currently spends around 20 hours per week:

  • The Seller currently spends around 20 hours per week:
  • Creating recipes
  • Writing, photographing and publishing content
  • Updating plugins
Social Media Channels

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Seller Support Includes

The Seller is willing to offer up to 3-6 months of email and call support to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Types: .com

Platforms: WordPress

Buyer Profiles

Frequently Asked Questions

Answered by the Seller

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