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Health & Fitness

For Sale

Health & Fitness

Display AdvertisingAmazon AssociatesAffiliateOtherDigital ProductLead Gen
Listing Price $1,548,548
Monthly Multiple 52x
Pricing Periods 12 Months
Avg. Monthly Profit $29,780
Avg. Monthly Revenue $30,082
Profit Margin 99%

Business Started

25th of February, 2019
(3 years 9 months old)

Assets Included in the Sale

  • Primary domain including all site content/files
  • Employee and Freelancer Relationships
  • Social media accounts and pages (Facebook and Instagram)
  • Courses/Training Programs
  • Email list (12,713 subscribers)
  • Affiliate Relationships
  • Content Plan
Listing Details

This listing is for a display advertising, Amazon Associates, affiliate, sponsorship, digital product, and lead gen business created in February 2019 in the health & fitness niche. The WordPress site features informational articles, reviews, and courses about a specific type of strength sport. The well-established site works with specialist contributors and has experienced good growth in traffic, revenue, and net profit. The site has an excellent diversity of traffic between pages, with no page receiving more than 2% of overall traffic.

The business earns its income through display advertising (65.7%), Amazon Associates (15.4%), affiliate links (14.1%), sponsorship partnerships (2.9%), a video course (1.5%), and lead generation (0.4%). The top three traffic channels are organic search (95.18%), direct (4.35%), and referral (0.27%). The top three countries driving traffic are the US (56.23%), the UK 10.52%), and Canada (6.35%).

The Seller employs a team consisting of three writers, an editor, and a virtual assistant. Some of the content was also written by freelance writers who are experts in the industry.

*The seller has agreed to keep any personalized content that features themself on the website post-sale.

**The seller has disclosed two other websites they own in the health niche. They state that there is some overlap, but no duplicate content or shared keywords. Further details can be provided to Unlockers who schedule a call with the Seller.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Adding new content to the site
  • Updating old content
  • Performing a CRO audit on affiliate posts
  • Optimizing email marketing campaigns
  • Expanding into eCommerce
  • Fluctuations in rankings can impact traffic to the business.
  • Changing display advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required
  • Keyword research
  • Bookkeeping and accounting
  • Maintaining affiliate relationships
  • Tracking SEO performance
  • Tracking monetization and exploring new opportunities
  • Overseeing employees and freelance writers
Seller Support Includes

The Seller is offering 30 days of email and Skype support to help ease the sale of the business. The Seller is also willing to enter an ongoing consulting relationship if the Buyer is in need of continued support.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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