Niche: Bed & Bath, Home

Listing Details

This listing is for a display advertising, affiliate, and Amazon Associates business created in October 2019 in the bed & bath and home niches. The WordPress site features informational articles, product guides, best-of guides, and how-to articles for bedroom furniture and accessories, and sleep practices. The business has experienced strong growth in both revenue and traffic, has a good distribution of traffic, and requires minimal effort to maintain.

The business generates revenue from Mediavine display advertising (50%), affiliate links (48%), and Amazon Associates (2%). The top three channels driving traffic to the site are organic (93.27%), direct (5.9%), and social (<1%). The top three countries driving traffic are the US (68.04%), the UK (11.07%), and CA (6.39%).

The Seller spends an average of one hour per week on the business checking that site plugins and themes have auto-updated. Content is not currently being added to the site, but the Seller previously used a team of freelance writers to produce content. The freelancers included three medical doctors, five architects and interior designers, and a content editor. They are unaware of the sale, but contact details for each can be provided to a Buyer.

The Seller has identified a number of potential growth opportunities for a Buyer, including implementing a backlink strategy, monetizing top-ranking informational posts with affiliate links, joining additional affiliate programs, and increasing traffic by optimizing the included Pinterest and YouTube accounts. Building and monetizing an email list with affiliate offers could be an additional avenue of growth for a Buyer to explore. The Seller has an extensive list of growth opportunities that can be shared with Unlockers who schedule a call with the Seller.