Niche: Design, Apparel & Accessories

Listing Details

This listing is for a subscription business created in June 2020 in the design and apparel & accessories niches. Built on WordPress, the tool provides businesses with design-related assistance. The business generates regular monthly recurring revenue and has a 0% dispute rate. Minimal effort is required to maintain the business.

The top three traffic channels for the site are direct (42.82%), social (32.95%), and organic search (22.04%). The countries driving the most traffic to the site are the US (83.24%), Canada (4.73%), and the UK (2.81%). The top three traffic pages of the site generate 19.88%. 8.74% and 6.83% of the total site traffic, respectively.

The business generates revenue from quarterly (60%), annual (22%), and monthly (18%) paid plans. There are 176 active subscribers with an average lifetime value of $167.87 and a churn rate of 14.56%. The business acquires ~27 new customers each month.

The Seller spends around three hours per week formulating business strategies, creating social media posts, working with the 2 contracted photographers to plan upcoming photoshoots (2x per month) and approving photos and sending them to their Virtual Assistant for data entry (2x per month). The Virtual Assistant handles various administrative tasks. The VA is unaware of the sale of the business but would likely be willing to continue working with the Buyer.

The Seller has monetized an email list with automations and segmentations and sends promotional emails up to three times each month. Growing the email list presents a growth opportunity for the Buyer.

Additional growth opportunities include increasing brand awareness with paid advertising on Facebook and increasing the range of products and illustrations on the site.

*An eBook that is used as a lead magnet will not be included with the sale as it is unrelated to the business and is linked to the Seller’s personal brand. More details will be provided to Unlockers who schedule a call with the Seller.