Niche: Hobbies, Parenting

Listing Details

This listing is for a display advertising and Amazon Associates business created in July 2013 in the parenting and hobbies niche. The WordPress site features how-to guides and tutorials on home-based projects and crafts for parents. The site requires minimal effort from the Seller to maintain.

The top three traffic channels for the site are organic (49.15%), social (mostly Pinterest, 31.37%), and direct (18.12%). The top three countries that drive this traffic are the US (79.31%), CA (5.81%), and GB (4.62%).

All of the site’s content was written, photographed, and published by the Seller. The website was originally a .blogspot that had redirects set up to show as the site’s URL. The Seller had the site migrated to a WordPress site and has owned and used the same domain since.

To grow the business, the Seller recommends creating content targeting keywords focused on ideas and tutorials within the niche. They also recommend creating lead magnets, subscriptions, or mini-courses.

*The majority of this business’ revenue comes from Mediavine. For Mediavine to approve an account they require websites to have at least 50,000 sessions per month. The website is currently operating above that level but there’s a chance it may fall below that. If so, buyers who don’t already have a Mediavine account would not be able to continue using Mediavine.
As a solution to this, our Migrations Department can assist with switching the display advertising network from Mediavine to Ezoic. As this would be a material change to the business, buyers who opt for this would waive the “inspection period” section of our Terms of Use. Further information can be provided by speaking to one of our Seller Advisors.

**The site features some images of the Seller and their family in some articles. This isn’t the primary focus of the articles and isn’t required for future content. The Seller is happy to leave these images and their author bio on the website but requests that a Buyer uses a new author bio moving forward.

***The Seller is planning on launching another site in the life coaching niche. Approximately 0.33% of the site traffic for this business comes from searches related to this niche. Further details can be provided by scheduling a call with the Seller.