Niche: Apparel & Accessories

Listing Details

This listing is for an eCommerce business created in May 2016 in the apparel & accessories niche. Included with the Shopify account are 2,892 SKUs for print-on-demand products related to animals. The business has a strong social media presence, a sizable email list, and low ad spend. Overall, the business requires minimal effort to maintain.

The business generates all revenue from Shopify. The top three channels driving traffic are email (32.19%), paid social (21.95%), and organic social (20.01%). The top three countries driving traffic are the US (78.14%), the UK (7.52%), and CA (6.93%).

There are five suppliers for the business, four of which are located in the US and one of which is in the EU. As all orders are print on demand, there is no inventory associated with the business. When an order is placed, it is sent to one of the suppliers, who creates and ships the products directly to the customer. The Seller states that expanding the product line to include physical inventory could be a potential growth opportunity for a Buyer to explore.

The Seller spends around 10 hours per week on the business responding to customer service emails, setting up email marketing campaigns, managing PPC campaigns, and developing new products and designs. The Seller also creates blog content and social media posts, but states they have been fairly hands off with the business since the start of the Covid-19 pandemic.

Included with the sale are an email list with ~77K subscribers and a Facebook account, both of which are significant drivers of traffic. The email list is currently optimized and segmented, and the Seller sends three to four promotional emails per week to subscribers. The Facebook page is used mainly for paid ads. Increasing conversions through these channels could provide an interesting avenue of growth for a Buyer.