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Apparel & Accessories

For Sale

Apparel & Accessories

Listing Price $54,212
Monthly Multiple 31x
Pricing Periods 7 Months
Avg. Monthly Profit $1,749
Avg. Monthly Revenue $4,891
Profit Margin 36%

Business Started

1st of May, 2016
(6 years 7 months old)

Assets Included in the Sale

  • Domain with all site content and files
  • Shopify account
  • Supplier relationships
  • Social media accounts (Facebook, Instagram, and Pinterest)
  • Email list (77,500 subscribers)
  • Design assets
  • Customer service email server/client
Listing Details

This listing is for an eCommerce business created in May 2016 in the apparel & accessories niche. Included with the Shopify account are 2,892 SKUs for print-on-demand products related to animals. The business has a strong social media presence, a sizable email list, and low ad spend. Overall, the business requires minimal effort to maintain.

The business generates all revenue from Shopify. The top three channels driving traffic are email (32.19%), paid social (21.95%), and organic social (20.01%). The top three countries driving traffic are the US (78.14%), the UK (7.52%), and CA (6.93%).

There are five suppliers for the business, four of which are located in the US and one of which is in the EU. As all orders are print on demand, there is no inventory associated with the business. When an order is placed, it is sent to one of the suppliers, who creates and ships the products directly to the customer. The Seller states that expanding the product line to include physical inventory could be a potential growth opportunity for a Buyer to explore.

The Seller spends around 10 hours per week on the business responding to customer service emails, setting up email marketing campaigns, managing PPC campaigns, and developing new products and designs. The Seller also creates blog content and social media posts, but states they have been fairly hands off with the business since the start of the Covid-19 pandemic.

Included with the sale are an email list with ~77K subscribers and a Facebook account, both of which are significant drivers of traffic. The email list is currently optimized and segmented, and the Seller sends three to four promotional emails per week to subscribers. The Facebook page is used mainly for paid ads. Increasing conversions through these channels could provide an interesting avenue of growth for a Buyer.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
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6 Months
12 Months
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Ahrefs Analytical Data
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Seller Questions & Answers
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  • Expanding to physical products
  • Optimizing the email list and social media accounts
  • Performing CRO work on the site
  • Email lists can sometimes become less popular, driving less traffic.
  • Sales and ability to fulfill orders will suffer if the supplier/factory cannot meet demand or changes terms of agreement.
Work & Skills Required
  • Responding to customer service emails
  • Managing PPC campaigns
  • Creating email marketing campaigns
  • Developing new products and designs
Seller Support Includes

The Seller is offering a minimum of 30 days of email support and two Skype calls to ensure a smooth transition for a Buyer but is open to offering additional support.

Reason for Sale

The Seller would like to use the capital for other projects.

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .org

Platform: Shopify

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