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Baby Care, Personal Care, Health & Fitness

#58984
For Sale
Verified

Baby Care, Personal Care, Health & Fitness

Amazon FBAeCommerce
Listing Price $369,525
Monthly Multiple 48x
Pricing Periods 12 Months
SKUs 8
Brand Registry Yes
Avg. Monthly Profit $7,698
Avg. Monthly Revenue $30,028
Profit Margin 26%

Business Started

23rd of September, 2016
(6 years 2 months old)

Assets Included in the Sale

  • Amazon Seller Central account with 8 SKUs
  • Primary domain with all site content and files
  • Shopify store
  • Additional domain used as a 301 redirect
  • Supplier relationships
  • Social media accounts (Facebook, Pinterest, and Instagram)
  • Trademark
  • Email list (429 subscribers)
  • *Inventory is not normally included in the list price, further details can be provided to active buyers.
Listing Details

This listing is for an Amazon FBA and eCommerce business created in September 2016 in the baby care, personal care, and health & fitness niches. Included with the Amazon Seller Central account is a trademarked brand registered with Amazon Brand Registry with 8 SKUs for products primarily related to medical supplies for infants and children. Seven of the SKUs are currently active and five of those SKUs are color variations of the main product. The top-selling SKU averages 4.9 stars with over 1,700 reviews. The business has experienced 40% year-on-year growth and currently requires minimal effort to maintain.

Revenue for the business is generated through Amazon FBA (99%) and Shopify (1%) in the US. There are six suppliers for the business. One is located in China and the rest are in the US. Inventory is shipped to a 3PL in MN where it is kitted and forwarded to Amazon warehouses as needed. The 3PL also provides order fulfillment for Shopify. The Seller estimates they have one year of inventory on hand from the overseas supplier and three to four months’ worth of inventory on hand from domestic suppliers.

The Seller spends around five hours per week on the business monitoring inventory levels and sales, printing and shipping labels, and checking PPC campaigns. Once per quarter, they replenish inventory.

One area of growth highlighted by the Seller is sourcing alternative suppliers both to bring COGs down and to expand the product line. Another area of growth mentioned by the Seller is driving sales through the included social media channels (Facebook, Pinterest, and Instagram). The Seller had been using the channels to shift toward a product/service business, but states that reverting back to a strictly product-based presence is an interesting possibility for a Buyer to explore.

*One SKU was recently incorrectly flagged as “hazmat”. The Seller decided to close the listing and reopen another one after Amazon was unresponsive to an appeal. More information will be provided to Unlockers who schedule a call with the Seller.

*There is a slight misprint on the packaging of a recent inventory order. The Seller does not plan to dispose of the inventory. More information will be provided to Unlockers who schedule a call with the Seller.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users

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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Locating alternate suppliers to reduce COGs
  • Expanding the product line
  • Using social media to drive sales
Risks
  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Reliance on a freight forwarder or supplier leads to lack of direct control over product shipping, manufacturing and cost.
Work & Skills Required
  • Monitoring inventory and sales
  • Printing and shipping labels
  • Checking PPC campaigns
Seller Support Includes

The Seller is offering 30 days of email support and 2 Skype calls to ensure a smooth transition for a Buyer.

Reason for Sale

The Seller would like to use the capital for other projects.

Other Information

Work Required Per Week: 5 Hours

Private Blog Network (PBN): No

Domain Type: None

Platform: Amazon FBA

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