Niche: Baby Care, Personal Care, Health & Fitness

Listing Details

This listing is for an Amazon FBA and eCommerce business created in September 2016 in the baby care, personal care, and health & fitness niches. Included with the Amazon Seller Central account is a trademarked brand registered with Amazon Brand Registry with 8 SKUs for products primarily related to medical supplies for infants and children. Seven of the SKUs are currently active and five of those SKUs are color variations of the main product. The top-selling SKU averages 4.9 stars with over 1,700 reviews. The business has experienced 40% year-on-year growth and currently requires minimal effort to maintain.

Revenue for the business is generated through Amazon FBA (99%) and Shopify (1%) in the US. There are six suppliers for the business. One is located in China and the rest are in the US. Inventory is shipped to a 3PL in MN where it is kitted and forwarded to Amazon warehouses as needed. The 3PL also provides order fulfillment for Shopify. The Seller estimates they have one year of inventory on hand from the overseas supplier and three to four months’ worth of inventory on hand from domestic suppliers.

The Seller spends around five hours per week on the business monitoring inventory levels and sales, printing and shipping labels, and checking PPC campaigns. Once per quarter, they replenish inventory.

One area of growth highlighted by the Seller is sourcing alternative suppliers both to bring COGs down and to expand the product line. Another area of growth mentioned by the Seller is driving sales through the included social media channels (Facebook, Pinterest, and Instagram). The Seller had been using the channels to shift toward a product/service business, but states that reverting back to a strictly product-based presence is an interesting possibility for a Buyer to explore.

*One SKU was recently incorrectly flagged as “hazmat”. The Seller decided to close the listing and reopen another one after Amazon was unresponsive to an appeal. More information will be provided to Unlockers who schedule a call with the Seller.

*There is a slight misprint on the packaging of a recent inventory order. The Seller does not plan to dispose of the inventory. More information will be provided to Unlockers who schedule a call with the Seller.