Niche: Kitchenware, Occasions & Gifts

Listing Details

This listing is for an Amazon FBA business created in April 2017 in the kitchenware niche. The included Amazon Seller Central account features 12 SKUs for products used on special occasions around the home. The business features a trademark and is a part of Amazon’s Brand Registry. The products feature 4.5 to 5-star ratings across all of the products, and the best-selling SKUs feature an Amazon’s Choice badge. Thanks to two outsourced VAs helping with PPC management and various business tasks, the Seller spends minimal effort maintaining the business.

This business generates 100% of its revenue from Amazon FBA. A small amount of revenue has been generated from Shopify and Etsy sales, but this equates to less than 1% of the sales generated from Amazon. These channels have not been included in the valuation. The Seller is willing to include these accounts with the sale should the Buyer wish to explore these channels further.

Suppliers for this business are located in China, with a majority of inventory shipped directly to a 3PL (around 65%) and the remaining inventory sent to Amazon’s fulfillment centers (around 35%). The current inventory limitation set by Amazon is around 5,000 units. The majority of sales for this business are in the US and North American marketplaces.

There are no employees on the payroll for this business, but the Seller has outsourced business operations to two VAs located in South America and the Philippines. One VA helps with PPC management, and the other helps with various business-related tasks as needed. Both of these VAs should be willing to continue with the business. The Seller spends the majority of their time checking emails and monitoring sales data sent from Jungle Scout. They also monitor inventory levels, create inventory orders and fulfillment requests for their 3PL provider, monitor PPC management, and work with a CPA.

Growth opportunities include growing the social media following, growing and monetizing the included email list, and adding more products within sub-niche categories that the business is currently selling in. This business includes an email list with over 3,134 subscribers stored in Aweber and Google sheets, though the Seller mentions they have not sent their subscribers any content in some time now. The business includes social media accounts for Facebook and Instagram, along with Pinterest (4,672 followers) which receives the most audience engagement.

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