Niche: Personal Care

Listing Details

This listing is for an Amazon FBA and eCommerce business created in May 2017 in the personal care niche. The included Amazon Seller Central and Shopify accounts have 10 SKUs that are all hygiene-related products. The trademarked brand is part of Amazon Brand Registry 2.0 and sells on Shopify and the Amazon US marketplace. The best-selling SKU has a 4.4 average star rating out of 5 across 900+ reviews, while one product is Amazon’s Choice. Minimal effort is required from the Seller to maintain the business.

This business generates 95% of its revenue through Amazon FBA and 5% through Shopify. All of the suppliers are located in the US. The Seller currently receives the inventory and places the finished products into product boxes with inserts, though packaging can be outsourced to the manufacturer or a 3PL. All inventory is fulfilled through Amazon FBA.

The Seller spends on average less than one hour per week on the business, primarily on customer support, PPC, and inventory management.

This business comes with a customer email list of almost 1000 emails and an automated annual email sequence that sends promotions for holidays and sales. There is also a Facebook, Twitter, Pinterest, and Instagram account, but they are not currently significant drivers of traffic. Growth opportunities include leveraging social media and expanding the brand line by adding product variations and related products that can be bundled together.

*One of the SKUs is currently manufactured by the Seller but can be outsourced to the manufacturer. The costs of outsourcing have been added to the product landed costs in the P&L to reflect the COGS of this product that would apply when it’s outsourced to the manufacturer.

*The brand was involved in a legal dispute in 2019 over the brand name, but the opposition dropped the case.

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