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Beauty

#55862
For Sale
Verified

Beauty

Display Advertising
Listing Price $336,010
Monthly Multiple 38x
Pricing Periods 12 Months
Avg. Monthly Profit $8,842
Avg. Monthly Revenue $9,258
Profit Margin 96%

Business Started

5th of November, 2018
(4 years 1 month old)

Assets Included in the Sale

  • Domain and all site contents/files
  • Social media accounts (Pinterest, Facebook, Instagram)
Listing Details

This listing is for a display advertising business created in November 2018 in the beauty niche. The WordPress site provides informative articles on a specific grooming style for women. Traffic is well-diversified, with the top 3 pages making up less than 10% of total traffic. The site ranks well on very high volume keywords and has experienced significant growth in traffic over the last 12 months. The business requires minimal effort from the Seller to maintain.

The business earns 100% of its income through Mediavine display ads. The top three traffic channels include social media (63.72%), direct (13.16%), and Facebook paid ads (11.37%). Traffic comes mainly from the US (67.58%), the UK (5.26%), and Canada (5.19%).

The Seller spends 3 hours per week publishing content and assigning work to 2 freelance writers who produce all the content for the site. Expanding the site to include content aimed at men could help a Buyer gain access to a larger audience.

The site also includes a directory of ~300 niche-related service providers in the US. This directory has the potential to be monetized in the future.

The business has a Pinterest account with ~100k followers that brings in ~63% of the site's total traffic. The business also has a Facebook account with ~3k followers and an Instagram account with ~4k followers. A buyer could consider diversifying traffic channels by optimizing the site for organic search traffic.

Creating and monetizing an email list could be a growth opportunity for a Buyer to pursue. A Buyer could also diversify revenue through Amazon Associates by adding affiliate links to product reviews.

*The Seller owns 2 unrelated websites that redirect a small amount of traffic to the site. The Seller intends to maintain these links following the sale.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Growing the audience by including content aimed at men
  • Creating and monetizing an email list
  • Diversifying revenue by adding affiliate links to product reviews
Risks
  • Pinterest could change their organic algorithm leading to less traffic exposure.
  • Advertiser changes can affect the earnings in your account
Work & Skills Required
  • Publishing articles
  • Overseeing freelance writers
  • Checking earnings
Seller Support Includes

The Seller is willing to offer at least 30 days of email support and 2 Skype calls to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 3 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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