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Business, Retail & Wholesale

For Sale

Business, Retail & Wholesale

Listing Price $1,997,739
Monthly Multiple 81x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $24,663
Avg. Monthly Revenue $37,232
Profit Margin %

Business Started

3rd of February, 2017
(6 years 1 month old)

Assets Included in the Sale

  • Domain and all site contents and files
  • 1 additional domain (301 redirect)
  • Email list (19,500+ user accounts including email data stored on Intercom and Email Octopus)
  • Social Media Accounts (Facebook, YouTube, Instagram, Twitter)
  • Intellectual property
  • Affiliate Network
  • Employee Contracts
Listing Details

This listing is for a SaaS business created in February 2017 in the business and retail & wholesale niches. Built with a custom tech stack (Angular, Go, Firebase, and Mongo), the tool helps Amazon Wholesale sellers with sourcing profitable products. The well-designed service fulfills the needs of Amazon sellers in multiple marketplaces and has grown year-on-year over 100% in MRR. With minimal time and effort spent on marketing, there is lots of room for the business to grow by building out customer acquisition channels.

The business generates revenue from 7 different pricing plans and has over 900 subscribers. Each customer has an LTV of $399 and the total churn is 17.2%, of which 13.2% are voluntary (customers actively choosing to cancel their accounts). Churn has been decreasing when looking at a two-year history of the business.

The top traffic channels are organic (56.86%), direct (30.23%), and referral (15.68%). The leading countries in terms of traffic sources are the US (37.16%), PK (25.20%), and the UK (8.07%).

The Seller spends around 40 hours per week actively managing the business, although this could be 5 hours per week during maintenance. The Seller tests new features to deploy into the product environment on top of routine tasks such as maintenance, customer service, and bug repairs. 4 Upwork freelancers assist with social media scheduling, customer success, and some front-end coding.

Included with the sale is an affiliate program which is the primary acquisition channel, where the Seller partners with relevant content creators. Growth opportunities for the Buyer involve establishing other customer acquisition channels, such as adding more content to the blog or the YouTube channel.

*Analytics data is only available from August 18th, 2021 due to the main site using an older GA code that was incompatible with the Empire Flippers platform. All SaaS data can be viewed in Profitwell to active buyers upon request.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Growing customer acquisition channels
  • Adding blog content
  • Building the YouTube account
  • Partnering with more affiliates
  • SaaS subscription services require customer service and the ability to stay on top of the subscribers requests.
  • The stability of organic search traffic is dependent on 3rd party Google algorithms.
Work & Skills Required
  • Testing new features to launch in the product environment
  • Customer service
  • Fixing bugs
  • Managing 4 freelancers
Seller Support Includes

The Seller is willing to provide 30 days of free development/tech support to ensure a smooth transition for the Buyer. Further support after this period is available on a paid basis.

Reason for Sale

The Seller would like to explore new business opportunities.

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Other

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