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Information

#55628
For Sale
Verified

Information

OtherDisplay AdvertisingAffiliate
Listing Price $100,094
Monthly Multiple 50x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $2,002
Avg. Monthly Revenue $2,423
Profit Margin %

Business Started

20th of June, 2010
(12 years 5 months old)

Assets Included in the Sale

  • Domain and all site contents/files
  • 2 additional domains used as 301 redirects
  • Email list (7,200 subscribers)
  • Social media accounts (Facebook, Twitter, Pinterest)
  • Writer and editor guidelines/SOPs
Listing Details

This listing is for a sponsored posts, display advertising, and affiliate business created in June 2010 in the information niche. The WordPress site features informative and educational content on a large variety of topics. The well-aged business has an organic backlink profile and has built up a large social media following over the years. Minimal effort is required for the Seller to maintain the business.

The business earns revenue through sponsored posts (56%), AdThrive display advertising (42%), and affiliate commissions (2%). Organic Search results drive most of the site’s traffic (42.97%), followed by Direct (25.19%) and Social (18.24%). The top 3 countries driving traffic are the United States (47.85%), India (7.1%), and Canada (5.67%). The top 3 pages generate ~24% of the site’s total traffic.

The Seller spends less than 1 hour per week managing sponsored post inquiries and overseeing hired writers. Freelance writers produce daily content for the site. A freelance content editor has recently been hired and is in the process of being trained by the Seller.

The business has around 60,000 followers across its Facebook, Twitter, and Pinterest accounts that could generate more leads through paid advertising. The business also includes an unmonetized email list with 7,200 subscribers and a further 11,000 subscriber details stored from a previous email service.

As 15-20% of submitted content are sponsored posts, the Buyer could consider automating the content submission process to increase revenue. Optimizing the site’s SEO and adding additional affiliate partnerships offer buyers an opportunity to increase traffic and diversify revenue.

*The site had to be briefly taken down due to technical problems, which caused the recent dips in site traffic, but these issues have since been resolved.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Applying for additional affiliate programs to diversify revenue
  • Monetizing the email list
  • Improving content submission process to increase content volume
  • Optimizing SEO to improve page rankings
Risks
  • Fluctuations in rankings can impact traffic to the business
  • Affiliate networks can shut down anytime, removing an income stream from the business
Work & Skills Required
  • Managing sponsored post inquiries
  • Overseeing hired writers
  • Training new editor
Seller Support Includes

The Sellers are willing to provide 30 days of email support, as well as writer and editor guidelines, to ensure a smooth transition to the new owner

Reason for Sale

The Sellers would like to focus on other business opportunities

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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