Niche: Information

Listing Details

This listing is for a sponsored posts, display advertising, and affiliate business created in June 2010 in the information niche. The WordPress site features informative and educational content on a large variety of topics. The well-aged business has an organic backlink profile and has built up a large social media following over the years. Minimal effort is required for the Seller to maintain the business.

The business earns revenue through sponsored posts (56%), AdThrive display advertising (42%), and affiliate commissions (2%). Organic Search results drive most of the site’s traffic (42.97%), followed by Direct (25.19%) and Social (18.24%). The top 3 countries driving traffic are the United States (47.85%), India (7.1%), and Canada (5.67%). The top 3 pages generate ~24% of the site’s total traffic.

The Seller spends less than 1 hour per week managing sponsored post inquiries and overseeing hired writers. Freelance writers produce daily content for the site. A freelance content editor has recently been hired and is in the process of being trained by the Seller.

The business has around 60,000 followers across its Facebook, Twitter, and Pinterest accounts that could generate more leads through paid advertising. The business also includes an unmonetized email list with 7,200 subscribers and a further 11,000 subscriber details stored from a previous email service.

As 15-20% of submitted content are sponsored posts, the Buyer could consider automating the content submission process to increase revenue. Optimizing the site’s SEO and adding additional affiliate partnerships offer buyers an opportunity to increase traffic and diversify revenue.

*The site had to be briefly taken down due to technical problems, which caused the recent dips in site traffic, but these issues have since been resolved.