Niche: Outdoors, Hobbies

Listing Details

This listing is for a dropshipping business created in July 2020 in the outdoor and hobbies niches. The included Shopify storefront features products from 12 different suppliers all related to a specific outdoor activity that has been growing in popularity. The business includes an email list with over 7,588 subscribers, and the Seller has produced SOPs to help ease the transition to the new owner. The site features an even spread among the top three pages in terms of traffic, and minimal effort is required to maintain the business at this time.

This business is 100% dropshipping with all products manufactured by 12 different suppliers all located in the US marketplace. No inventory is handled by the Seller. The top three traffic channels for this business include paid search (81.39%), organic search (7.34%), and direct (3.85%) signals. The top three countries in terms of generating the most traffic to the site include the US (97.64%), ZZ (0.63%), and CA (0.31%) marketplaces respectively.

There are no employees currently on the payroll for this business and the Seller manages all aspects of the asset themselves. The Seller’s primary focus on the business includes daily order processing and customer service such as replying to emails and answering the phone. They also perform monthly tasks which include checking ads and traffic to make sure everything looks normal. Other semi-automated tasks to save time will be detailed in SOPs for the new owner if they wish.

Opportunities for growth according to the Seller include looking at new marketing opportunities offline and online to help increase brand awareness. SEO would be another great opportunity as building a blog could help to bring in more organic traffic. Other growth levers according to the seller include expanding the product line to more items found within sub-niches around the existing product line.

The business includes an email list with over 7,588 subscribers stored in Klaviyo. The Seller currently sends welcome emails to new subscribers at a rate of one new email every day for 3 days automatically offering them a discount code. The Seller has also set up an automated abandoned cart campaign to win back potential buyers with a bigger discount. Another email tactic the Seller uses is sending custom emails on certain holidays to help increase sales. The business includes a Facebook account though this is not a strong driver in terms of traffic and revenue. More information will be provided to active Buyers.