Niche: Survival & Security

Listing Details

This listing is for an Amazon FBA business created in October 2016 in the survival and security niche. The trademarked business sells on the US marketplace and is registered with Amazon Brand Registry 2.0. 5 SKUs are included with the Amazon Seller Central account. Minimal effort is required from the Seller to maintain the business which has grown into a reputable brand as seen by the collective thousands of positive reviews for the product, averaging a minimum 4.2-stars out of 5 rating.

The majority of sales come from Amazon FBA (~99%), with a small number of Shopify orders (~1%) that are fulfilled by the Seller. Inventory is sent directly to FBA fulfillment centers from the China-based supplier.

The Seller spends around 2 hours each week monitoring and updating product listings when necessary, responding to customer queries, and fulfilling Shopify orders when placed through the site.

Social media accounts aren't important with regards to traffic as the majority of visitors come from paid advertising. This could be a growth opportunity for the Buyer to build a social media following to establish a new organic traffic channel. Expanding the product range by adding new SKUs that are relevant to the broader product category could be an opportunity to develop another revenue stream, while the Buyer could establish relationships with wholesalers and companies at conventions for this product-type for increased brand exposure.