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Survival & Security

For Sale

Survival & Security

Amazon FBA
Listing Price $1,056,819
Monthly Multiple 46x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $22,974
Avg. Monthly Revenue $90,147
Profit Margin %

Business Started

5th of October, 2016
(6 years 5 months old)

Assets Included in the Sale

  • Amazon Seller Central account (5 SKUs)
  • Domain and all site contents/files
  • Trademark
  • Social media accounts (Facebook, Instagram)
  • SOPs
  • Supplier Contracts/Relationships
  • *Inventory is not normally included in the list price, further details can be provided to active Buyers
Listing Details

This listing is for an Amazon FBA business created in October 2016 in the survival and security niche. The trademarked business sells on the US marketplace and is registered with Amazon Brand Registry 2.0. 5 SKUs are included with the Amazon Seller Central account. Minimal effort is required from the Seller to maintain the business which has grown into a reputable brand as seen by the collective thousands of positive reviews for the product, averaging a minimum 4.2-stars out of 5 rating.

The majority of sales come from Amazon FBA (~99%), with a small number of Shopify orders (~1%) that are fulfilled by the Seller. Inventory is sent directly to FBA fulfillment centers from the China-based supplier.

The Seller spends around 2 hours each week monitoring and updating product listings when necessary, responding to customer queries, and fulfilling Shopify orders when placed through the site.

Social media accounts aren't important with regards to traffic as the majority of visitors come from paid advertising. This could be a growth opportunity for the Buyer to build a social media following to establish a new organic traffic channel. Expanding the product range by adding new SKUs that are relevant to the broader product category could be an opportunity to develop another revenue stream, while the Buyer could establish relationships with wholesalers and companies at conventions for this product-type for increased brand exposure.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
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Site Traffic
Page Views
Unique Users

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Ahrefs Analytical Data
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Seller Questions & Answers
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  • Adding new products
  • Selling on international Amazon marketplaces
  • Building and monetizing an email list
  • Establishing relationships with wholesalers
  • Building social media accounts
  • Selling on international Amazon marketplaces
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS).
  • An increase in Amazon ad pricing could make the ads unprofitable.
Work & Skills Required
  • Monitoring product listings
  • Responding to customer queries by email
  • Managing inventory levels
  • Fulfilling Shopify orders
Seller Support Includes

The Seller is willing to offer 30 days of email support and 2 Skype calls to start with in order to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Shopify

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