Niche: Music, Electronics

Listing Details

This listing is for a display advertising and Amazon Associates business created in June 2019 in the music and electronic niches. The WordPress site features information and reviews for different types of music-based electronics. The business features natural backlinks from various sites within the technology niche, and all of the content was written and published by the Seller and some of their family members. The Seller has not added any new content in some time, and minimal effort is required to maintain the business.

This business primarily generates income through display advertising (65%) using the Mediavine ad network, and Amazon Associates (35%) revenue streams. The top three traffic channels for this business include organic search (96.32%), direct (3.3%), and referral (0.28%) signals. The top three countries in terms of generating the most traffic for the business include the US (53.24%), GB (10.59%), and CA (5.49%) audiences respectively.

There are no employees currently on the payroll for this business. The Seller has used help from their family members to produce all of the content for this business. These writers will not be moving on with the business. New articles are published when the Seller finds a keyword that fits within their niche. A majority of the Seller’s time is spent on tasks like updating WordPress plugins, posting new articles, or updating existing content to keep the site fresh.

The Seller is a 50% owner in the business and the other 50% of this asset will be divided among four other family members. The Seller purchased this as a starter site from someone they knew with the site being built on an expired domain. All links to this business have been gained naturally, and the Seller states they have not attempted to build any backlinks having focused on content alone.

Growth potential for this business according to the Seller includes targeting new informational and buyer intent keywords with fresh content. The Seller states there are still many keywords left to target after doing some competitor research. There is also room to grow in performing CRO on the site which is something the Seller has not optimized which may have the opportunity to increase earnings from amazon. There are no social media profiles or an email list for this business serving as additional growth avenues for a potential Buyer to explore further. More information will be provided to active Buyers.

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