Niche: Survival & Security

Listing Details

This listing is for an affiliate and Amazon Associates business created in December 2016 in the survival & security niche. The WordPress site features review articles, how-to guides, and deal-of-the-day content on weapons used for an outdoor activity. The site has been featured on the likes of The New York Times, CNN, and Politico and it ranks highly for high-volume keywords. It has stable revenue and traffic and requires minimal effort from the Seller to maintain.

The site earns from Amazon Associates (~34%) and affiliate (~66%) and is affiliated with eight stores via three affiliate programs. Out of those eight stores, four are the major source of income.

The main traffic channels for the site are organic search (~88%), direct (~5%), and social (~5%). This traffic comes from the US (~90%), CA (~2%), and GB (~0.9%). The top three traffic pages for the site account for no more than 15% of the total site traffic, receiving ~5.7%, ~4.9%, and ~4.7% of the total site traffic respectively.

For link building, the Seller built most of the links via manual outreach. The strategies through which the links were built are PR, guest post, resource page, skyscraper, image reclamation, and 301 redirects. Thanks to the digital PR campaigns, the site has been mentioned by many big news publishers including the New York Times, Politico, Miami Herald, among others. As a result of the PR campaign, the site has also been mentioned in a live TV news bulletin.

The business also used to earn profits via DropShipping on a branded online store. However, after 2020 the Seller stopped taking orders because of the pandemic situation. The P&L for this listing doesn’t include sales from this store, but the store is included in the sale and could be an opportunity for growth for a Buyer to consider.

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