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Survival & Security

For Sale

Survival & Security

AffiliateAmazon Associates
Listing Price $513,174
Monthly Multiple 45x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $11,404
Avg. Monthly Revenue $13,077
Profit Margin %

Business Started

6th of December, 2016
(5 years 11 months old)

Assets Included in the Sale

  • Domain including all site content and files
  • Additional domain used as a 301 redirect
  • SOPs
  • Employee contracts and relationships
  • DropShipping store
  • Social media accounts (Facebook, Instagram, Pinterest, Flickr)
Listing Details

This listing is for an affiliate and Amazon Associates business created in December 2016 in the survival & security niche. The WordPress site features review articles, how-to guides, and deal-of-the-day content on weapons used for an outdoor activity. The site has been featured on the likes of The New York Times, CNN, and Politico and it ranks highly for high-volume keywords. It has stable revenue and traffic and requires minimal effort from the Seller to maintain.

The site earns from Amazon Associates (~34%) and affiliate (~66%) and is affiliated with eight stores via three affiliate programs. Out of those eight stores, four are the major source of income.

The main traffic channels for the site are organic search (~88%), direct (~5%), and social (~5%). This traffic comes from the US (~90%), CA (~2%), and GB (~0.9%). The top three traffic pages for the site account for no more than 15% of the total site traffic, receiving ~5.7%, ~4.9%, and ~4.7% of the total site traffic respectively.

For link building, the Seller built most of the links via manual outreach. The strategies through which the links were built are PR, guest post, resource page, skyscraper, image reclamation, and 301 redirects. Thanks to the digital PR campaigns, the site has been mentioned by many big news publishers including the New York Times, Politico, Miami Herald, among others. As a result of the PR campaign, the site has also been mentioned in a live TV news bulletin.

The business also used to earn profits via DropShipping on a branded online store. However, after 2020 the Seller stopped taking orders because of the pandemic situation. The P&L for this listing doesn't include sales from this store, but the store is included in the sale and could be an opportunity for growth for a Buyer to consider.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Adding more content
  • Link building for SEO
  • Testing new affiliate offers
  • Building and monetizing an email list
  • Affiliate networks can shut down anytime, removing an income stream from the business
  • Google algorithmic changes could cause traffic to fluctuate
Work & Skills Required
  • Monitoring analytics and earnings
  • Updating affiliate links and offers
  • Content planning (monthly)
  • Link building for SEO (monthly)
Seller Support Includes

The Seller is willing to offer 30 days of email support and 2 Skype calls at a minimum to ensure a smooth transition of the sale.

Reason for Sale

The Seller would like to devote their time to other projects.

Other Information

Work Required Per Week: 4 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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