Niche: Pet Care

Listing Details

This listing is for a subscription, Amazon KDP, affiliate, Amazon Associates, sponsored posting, and eCommerce business created in May 2016 in the pet care niche. The WordPress website is a membership site for people looking for breeders of a common household pet. The site has grown year on year in traffic and revenue and overall requires minimal effort from the Seller to maintain.

The business earns from paid memberships (subscriptions) (52%), Amazon KDP (Including ACX & Audible bounties) (30%), affiliate (8%), Amazon Associates (7%), sponsored posts (1.5%), and eCommerce (1.5%). The Amazon KDP eBook ranks number one for a highly relevant keyword. The book was published in 2017 and ranks for a lot of keywords. As a result, the book gets around 20,000 organic users per month.

The business model has a well-built earning structure whereby subscribers to the site are further monetized through affiliate content, the KDP book, DropShipped products, and a unique way to build sponsored backlinks. Further details about the business model can be provided to active Buyers.

The top three traffic channels for the site are organic search (84%), direct (12.08%), and social (3.10%). The top three traffic countries are the US (82.61%), CA (5.95%), and the UK (3.46%). There is a decent spread of traffic among the top three pages of the site that receive 10.41%, 9.68%, and 9.10% of the total site traffic respectively.

There is an email list that is segmented in three different ways with marketing funnels in place to monetize the list multiple ways. Also included in the sale are social media accounts with decent-sized followings and 11 podcast episodes.

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