Niche: Electronics

Listing Details

This listing is for a SaaS business created in December 2019 in the electronics niche. The PhPFox platform/network helps people to buy and sell electronic goods. The business features an automated email list of 31K subscribers and has experienced strong growth in revenue over the past year. Minimal work is required to maintain the business.

The business earns its income through subscriptions and purchases. There are three recurring pricing tiers including a general monthly plan, annual, and a monthly featured plan. The site also offers a heavily discounted trial. 98% of customers sign up for the first monthly pricing tier. The average lifetime value of its customers is $60 including free trials and recurring subscriptions. Currently, the software has 700 active subscribers and acquires 35 new paid subscribers a month.

The Seller states that they haven’t made any upgrades or required a developer in the past year. The website is monitored through AWS and alarms are enabled if the site faces any issues. The Seller can provide references for a third-party development company that can help with any upgrades or performance changes that a new owner might want to update.

The Seller is the sole operator of the business but they use several freelancers to help with content creation. Five to ten new blog posts are created and posted to the site a month. The top traffic channels for the site are direct (~56%), social (~14%), and referral (~13%). This comes from the US (~83%), IN (~1%), and the UK (~1%). Google search ads and Facebook retargeting ads are the paid ads currently being utilized. The average cost per new paying member is $30.

The email list of over 31K subscribers is drip-fed one to two emails a week. There is an automated 50-email sequence set up that includes sales letters, promotions, and tips. The business also has a good social media following. A Facebook page and two Facebook groups with over 15,000 members, an Instagram page 3000+ followers, Twitter 1000+ followers, Pinterest 3300+ followers and 400,000+ monthly views, and LinkedIn 1000+ followers and a group with 1000+ members. The Seller has promoted through social media previously but isn’t currently. All of these channels represent great growth opportunities for a Buyer to consider.