Niche: Outdoors

Listing Details

This listing is for a dropshipping business created in August 2019 in the outdoors niche. The Shopify store specializes in high-value transport products. The business has scaled quickly and benefits from being in a niche with growing popularity. The business runs fairly hands-off and requires minimal time investment from the Seller.

The site generates traffic primarily through paid search (72%), followed by organic search (13%) and direct (6%). The US accounts for 96% of all traffic. Traffic is well spread out through the site’s pages with the top page only accounting for 6% of traffic. The Seller had recently redone the site’s architecture, had blogs written, and invested thousands into high-quality backlinks over 60 DR, helping the site’s overall SEO.

The business experiences some seasonality with a height in sales in the summer months, and typically lower sales from January through March. Suppliers for the business are located all over the US and mainly in California. The network of suppliers store all inventory and fulfill orders for the business.

The Seller recently upgraded to the highest Shopify plan which will reduce transaction fees for non-Shopify payments from 2% to 0.5%, serving as a benefit for the Buyer.

The Seller outsources content and adds content typically to highlight new products. The Seller has three full-time VA’s in the Philippines and is adding a fourth full-time member to the team. Thanks to the help of the team, the Seller only spends 5-10 hours per week maintaining the business

There is an email list of over 7700 subscribers and in-depth automatic campaigns that help generate traffic and sales. The Seller uses 5 flows – abandon cart, browse abandonment, thank you, customer win-back, cross-sell. They usually don’t send campaigns for current events, so this might be an additional revenue source for the Buyer.

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