Sports, Personal Care
Sports, Personal Care
5th of January, 2012
(10 years 11 months old)
Assets Included in the Sale
This listing is for an Amazon FBA business created in January 2012 in the sports and personal care niches. The included Seller Central account features 18 SKUs across two brands in the UK and US, one selling sports equipment and the other selling a bathroom personal care item. The well-aged, trademarked business is a part of Amazon Brand Registry 2.0 and requires minimal time investment for the Seller.
The business primarily earns from FBA (99%) but also sells a small percentage on eCommerce channels (~1%) via eBay and a branded Wix site. The business experiences some seasonality towards the summer months. The business benefits from a 10-year relationship with the supplier without issue, a benefit for the Buyer. Since January 2021 the business uses storage facilities in the UK and US outside of Amazon storage.
Both brands have their own Facebook and Instagram accounts though neither drives significant traffic. The Seller runs the business without the help of employees and only spends 2-3 hours of the business.
The Seller Central account is included, however, the Seller is open to both account or listing transfers.
Amazon FR, IT, ES, and NL were all discontinued after Brexit. As such, the revenue and expenses are still in the P&L - then a negative add-back was applied to the net profit. This allows buyers to see the potential in these geographies. They are a nice bonus if a buyer wants to diversify as the reviews and the listings are still there. Additionally, the seller believes that significant revenue can be earned through wholesale sales. They have received many requests but have not pursued this avenue.
*The Seller overstocked in September and October 2020 and ended up paying very high inventory fees for these months.
*Some launch strategies were used until March 2020 and some free influencer marketing has been used (Give a product away for free in exchange for an influencer review + post). More information can be requested directly by active Buyers.
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The Seller is willing to offer 60 days of email and chat support via WhatsApp or Wechat.
The Seller would like to pursue new opportunities.
Work Required Per Week: 3 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Other
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