Health & Fitness
Health & Fitness
16th of August, 2016
(6 years 3 months old)
Assets Included in the Sale
This listing is for an eCommerce and Amazon FBA business created in August 2016 in the health & fitness niche. The business features 27 SKUs on the Shopify store and 19 SKUs listed on FBA related to self-care. The business is part of Amazon's Brand Registry 1.0. The brand has grown in reputation over time, as the products have an average 4-4.5 star rating over hundreds of reviews. There's also an email list of 25k subscribers and an Instagram account with a large following of around 35k users. Also included in the sale, are two trademarks and three patents.
Revenue is generated from Shopify (~57%) and Amazon FBA (~43%) sales. Inventory is shipped directly to Amazon FBA warehouses or to 3PL warehouses managed by Shipmonk for Shopify orders.
The top traffic channels to the site are direct (~26%), paid advertising (~22%), and organic search (~20%). The leading countries in terms of traffic sources are the US (~82%), Canada (~5%), and the UK (~3%). The top three pages make up less than 22% of the site's total views.
The Seller spends around 5 hours per week on the business whose main responsibilities include inventory management, developing new products, and approving advertising and marketing campaigns. A team of 8 employees helps with customer service, designing newsletters and new products, accounting, PR, social media scheduling, and email marketing. The team could continue working with the new buyer depending on further negotiations. The Seller spends approximately $400 a month on Google ads. No Facebook or Instagram ads are being utilized.
Instagram is a good driver of organic social traffic thanks to regular posting and a nurtured audience. The Seller has also built up a large email list which is monetized with special offers and curated content. Opportunities to expand the business include selling on other marketplaces such as Walmart or international Amazon markets and expanding the product range further. Lowering the Cost of Goods Sold may be a chance to lower expenses if the Buyer wished to explore.
**Learn more about this listing by scrolling down to the FAQ section**
Email firstname.lastname@example.org to make a unique offer on this listing.
All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.
The Seller is willing to offer 30 days of email support and 2 Skype calls
The Seller would like to raise funds to explore another business opportunity.
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .toys
Platform: Shopify, Amazon FBA
Similar Listing Criteria
All listings in the Empire Marketplace are thoroughly vetted by our team.
We evaluate all opportunities and risks to ensure only quality businesses are listed on our marketplace.