Niche: Home, Equipment

Listing Details

This listing is for an Amazon Associates and display advertising business created in August 2018 in the home and equipment niche. The WordPress site offers information and buying guides on particular home furniture. The business benefits from being in a trending niche and searches for the topics have doubled in the last 5 years.

The business earns primarily from Amazon Associates (91%) followed by Ezoic optimized display ads (9%). The site generates traffic primarily through organic (91%), followed by direct (6%) and referral (2%). The country leading traffic is the US (84%) with the remaining traffic from CA (5%) and the UK (4%). The top page accounts for 22% of traffic and the top three pages combined account for around 40% of traffic.

This website previously used 10 - 20 links from a PBN service provider. Currently, 3 PBN links are being used from websites owned directly by the seller. These are all included as assets in the sale. The Seller has also built backlinks through forums, blog comments, and creating profile links from high-authority sites. The business has no social media accounts or an email list, both of which would be growth opportunities for the Buyer to consider.

The seller is willing to provide a content plan as well as ready-to-use templates for content managers and comprehensive video tutorials on how to properly format the content for best performance.

**The business was negatively impacted by the December 2020 Google algorithm update, but traffic has now stabilized.
** Ezoic has confirmed that they will migrate this website despite it not meeting their current minimum traffic requirements.
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