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Information

#52161
For Sale
Verified

Information

AffiliateDisplay Advertising
Listing Price $244,546
Monthly Multiple 47x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $5,203
Avg. Monthly Revenue $5,439
Profit Margin %

Business Started

5th of March, 2010
(12 years 8 months old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • 2 Additional domains (used as 301 redirects)
  • Email list (1,008 subscribers stored in MailChimp)
  • JetPack premium plugin license
  • Social media accounts (Facebook, Twitter, and Pinterest)
  • Affiliate contacts and relationships
  • * We recommend interested Buyers have an approved Adsense account to aid a successful migration of the business
Listing Details

This listing is for an affiliate and display advertising business created in March 2010 in the information niche. The WordPress site features informational content related to DIY website building and marketing strategies and is monetized through 48 different affiliates with a small amount of Adsense revenue. The website has a DR of 71 and a good amount of social media traffic diversification. Minimal effort is required to maintain the business at this time.

This business primarily generates revenue from affiliate (99%) offers spread across 48 different programs and display advertising (1%) using the Adsense ad network. The top three traffic channels for this business include organic search (78.28%), social media (12.39%), and direct (7.54%) signals. The top three countries producing the most traffic to the business include the US (43.35%), IN (10.27%), and UK (7.30%) audiences respectively.

The Seller has written and published all of the content for this business since first building the site in 2010. There are no employees currently on the payroll at this time. The Seller focus on the daily monitoring of traffic & rankings, responding to email questions from readers & affiliate managers, updating existing content and affiliate links, new keyword research, and writing & publishing new blog content.

The business features 48 different affiliates with several special and/or exclusive deals showing a well-diversified revenue profile along with a small amount generated from Adsense. This serves as a growth opportunity for a Buyer to consider growing further with the Seller producing 1-2 new articles per month at this time. The Seller also mentions room for growth in building a content hub to improve the site's SEO and update existing content more strategically.

The Seller has built an email list with over 1,008 subscribers stored in MailChimp and affiliate offers are sent to this list on a regular basis. The Seller has created automated email sequences and will check them twice a year to swap in new affiliate recommendations and edit the formatting for current trends. The business includes social media profiles for Facebook, Twitter, and Pinterest, though the seller has not focused on growing these channels as much as they would have liked.

* This business experiences some seasonality with February to April showing an increase in revenue and traffic.

* The Seller has some homepage backlinks and 301 redirects from a personal site. He is willing to keep these in place for some time - however, would like to agree to a sunset clause to allow the links/redirects to be removed after a set period of time. More information will be provided to active Buyers.

**Learn more about this listing by scrolling down to the FAQ section**


Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Building high-quality backlinks
  • Targeting new keywords with content
  • Growing the email list and social media following
  • Producing more affiliate related blog content
  • Adding additional monetizations
Risks
  • Fluctuations in rankings can impact traffic to the business
  • Affiliate networks can shut down anytime, removing an income stream from the business
Work & Skills Required
  • Monitoring traffic and rankings
  • Responding to emails from readers and affiliate managers
  • Updating existing content and affiliate links
  • Keyword research
  • Writing and publishing new content
Seller Support Includes

The Seller is willing to provide three video calls, and 60 days of business-related email support. They will also provide six months of migration-related email support to ease the transition to the new owner. The seller trained a writer to help with content. The writer's contact information will be available to any new buyer.

Reason for Sale

The Seller would like to focus on other business opportunities

Other Information

Work Required Per Week: 12 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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