5th of March, 2010
(12 years 8 months old)
Assets Included in the Sale
This listing is for an affiliate and display advertising business created in March 2010 in the information niche. The WordPress site features informational content related to DIY website building and marketing strategies and is monetized through 48 different affiliates with a small amount of Adsense revenue. The website has a DR of 71 and a good amount of social media traffic diversification. Minimal effort is required to maintain the business at this time.
This business primarily generates revenue from affiliate (99%) offers spread across 48 different programs and display advertising (1%) using the Adsense ad network. The top three traffic channels for this business include organic search (78.28%), social media (12.39%), and direct (7.54%) signals. The top three countries producing the most traffic to the business include the US (43.35%), IN (10.27%), and UK (7.30%) audiences respectively.
The Seller has written and published all of the content for this business since first building the site in 2010. There are no employees currently on the payroll at this time. The Seller focus on the daily monitoring of traffic & rankings, responding to email questions from readers & affiliate managers, updating existing content and affiliate links, new keyword research, and writing & publishing new blog content.
The business features 48 different affiliates with several special and/or exclusive deals showing a well-diversified revenue profile along with a small amount generated from Adsense. This serves as a growth opportunity for a Buyer to consider growing further with the Seller producing 1-2 new articles per month at this time. The Seller also mentions room for growth in building a content hub to improve the site's SEO and update existing content more strategically.
The Seller has built an email list with over 1,008 subscribers stored in MailChimp and affiliate offers are sent to this list on a regular basis. The Seller has created automated email sequences and will check them twice a year to swap in new affiliate recommendations and edit the formatting for current trends. The business includes social media profiles for Facebook, Twitter, and Pinterest, though the seller has not focused on growing these channels as much as they would have liked.
* This business experiences some seasonality with February to April showing an increase in revenue and traffic.
* The Seller has some homepage backlinks and 301 redirects from a personal site. He is willing to keep these in place for some time - however, would like to agree to a sunset clause to allow the links/redirects to be removed after a set period of time. More information will be provided to active Buyers.
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The Seller is willing to provide three video calls, and 60 days of business-related email support. They will also provide six months of migration-related email support to ease the transition to the new owner. The seller trained a writer to help with content. The writer's contact information will be available to any new buyer.
The Seller would like to focus on other business opportunities
Work Required Per Week: 12 Hours
Private Blog Network (PBN): No
Domain Type: .com
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