Pet Care, Office Supply
Pet Care, Office Supply
Business Started
1st of January, 2015
(9 years 3 months old)
Assets Included in the Sale
- Amazon Seller Central account (224 SKUs)
- Two domains and all site/content files
- Email list (587 subscribers hosted on Magento, 174 hosted on Mailchimp)
- Trademark
- SOPs
- Supplier Contracts/Relationship
- Employee Contracts
- Retail Contracts/Agreements
- Social media (Facebook, Instagram, Pinterest, Twitter)
- *Inventory is not normally included in the list price, further details can be provided to active buyers
Listing Details
This listing is for an Amazon FBA business created in January 2015 in the pet care and office supply niches. Included with the Seller Central account are 224 SKUs for a popular type of pet care accessory that have hundreds of positive reviews (at least 4 stars), where the best selling product has a 4.8-star average rating from 5,900+ reviews and has received an Amazon’s Choice badge. Also included are products that are used in an office environment. The trademarked business is registered on Amazon Brand Registry and has shown consistent month-on-month growth over the past 24 months while having more room for expansion through retail selling.
All sales are made through the Amazon US and CA marketplaces. Inventory is stored at the Seller’s home in the US before being redistributed to FBA fulfillment centers, FBM, or retail stores.
The Seller spends around 30 hours each week on the business for the FBA and retail stores. For FBA, the main responsibilities include monitoring sales, managing PPC campaigns, forwarding stock to fulfillment centers, and checking social media for news. To manage the retail store, the Seller fulfills direct orders and from the sales reps a few times each month.
The only hired help the Seller receives is from a freelance photography assistant to optimize images and a local sales agent to receive additional sales leads. Outsourcing additional tasks, such as using a 3PL service provider for storage and transportation, and a PPC agency, could potentially reduce the personal workload for the Buyer so they can expand the business in other ways.
Since the brand is very popular in a particular US state, additional retail opportunities in neighboring states could increase revenue for offline sales by reaching out to the right sales reps or distributors. Due to the nature of the product, the Buyer could expand the product line by creating SKUs in shoulder niches. While social media isn’t important to drive traffic to the FBA store, growing the Pinterest store could drive external traffic to product listings due to the visually appealing products.
Earnings
Site Traffic
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Opportunities
- Expanding the product range into the office niche
- Adding more designs for variations on existing products
- Creating new seasonal products
- Growing new retail arms in nearby US states
- Building organic traffic by starting a blog
- Building a social media presence
- Growing and monetizing an email list
Risks
- Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS).
- An increase in Amazon ad pricing could make the ads unprofitable.
Work & Skills Required
- Packaging and fulfilling retail orders
- Monitoring sales volumes on FBA
- Checking social media for niche-related news
- Running PPC campaigns
- Re-ordering inventory when required
Seller Support Includes
The Seller is willing to offer 30 days of exclusive video support via Skype, Facebook messenger, or other forms of video calls to ensure a smooth transition for the Buyer (text communication isn't recommended due to the nature of the business's operation).
Reason for Sale
The Seller would like to venture into other business projects.
Other Information
Work Required Per Week: 30 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Other
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