Niche: Hobbies, Children

Listing Details

This listing is for an Amazon Associates business created in May 2013 in the hobbies and children niches. The WordPress site features ‘best-of’ style blog content for children’s outdoor hobby products. The Seller has grown a strong backlink profile with many forum links acquired. The Seller spends minimal effort maintaining the business at this time.

This business generates 100% of its revenue from Amazon Associates income. The top three traffic channels for this business include organic search (89.3%), direct (6.56%), and social media (2.22%) signals. The top three countries in terms of generating the most traffic to this business stem from the US (88%), Canada (6.41%), and the United Kingdom (0.88%) audiences respectively.

In 2020, the Seller only published a few new articles. During the past 6 months, their primary focus was spent on updating the existing articles (reviews and guides) in order to target search intent and optimize the conversion rates. The business received a bump in traffic and revenue in April 2020 due to the pandemic.

The Seller has used the help of a VA who performs the editing of content, running link building and outreach campaigns, and product research. This VA spends around 2-3 hours per week on this business and will not be continuing with the owner. SOPs will be provided to help ease the transition to the new owner.

The core of this assets link-building strategy has been effective outreach campaigns every 2-3 months. This business has acquired a number of good backlinks from guest posts and niche edits on top of natural links from forums, Q&A websites, and Web 2.0 properties. No PBNs have been used on this business.

Social media accounts for Facebook, Twitter, Youtube, and Pinterest do help to drive some traffic to the business. No email list has been set up for this asset which offers a growth opportunity for a Buyer to explore further. More information will be provided to active Buyers.