Niche: Pet Care

Listing Details

This listing is for a display advertising and Amazon Associates business created in January 2019 in the pet care niche. The WordPress site features informational blog content related to a common household pet. The business includes a large Facebook page with over one million page likes, great traffic split among organic and social channels, strong page diversification, and 9 Facebook groups with over 150K total members.

This business generates income from display advertising (99%) using Adsense and Ezoic ad networks, and Amazon Associates (1%) income streams. The top traffic channels to this business include organic search (56.78%), social media (39.1%), and direct (3.82%) signals. The top three countries in terms of producing the most traffic to this asset include the US (63.1%), United Kingdom (9.47%), and Canada (5.47%) markets respectively.

The Seller purchased this asset in October 2019 based on how well the traffic spread across multiple channels has been setup. This asset includes an additional domain used as a 301 redirect. The Seller has used the help of a VA in the past, but currently, there are no other employees on the payroll at this time. The Seller states they perform little to no work maintaining the business and haven’t posted much content as of recently.

This asset includes a large social media following with an included Facebook page and multiple Facebook group accounts. One of these accounts has over one million likes. These group accounts do feature active members within the community and offers a great traffic strategy when posting quality content. Based on the time required to remain active within these groups, the Seller has not posted in these groups in some time.

The included Pinterest account drives a good amount of organic traffic to the business as well, offering plenty of growth opportunities to explore within these social accounts alone.

The Seller has not setup an email list, but they have used Onesignal push notification on the site with over 7.6k subscribers. The Seller has not tested sending a single notification to these contacts yet which is something the new owner could explore further should they chose. More information will be provided to active Buyers.