Pet Care
Pet Care
Business Started
19th of December, 2019
(4 years 4 months old)
Assets Included in the Sale
- Amazon Seller Central account - 7 SKUs
- Trademark
- Domain and all site content/files
- Email list (500 subscribers stored in Mailchimp)
- Social media accounts (Facebook, Pinterest, Instagram)
- Employee contracts
- SOPs
- Supplier contacts
- Brand assets
- *Inventory is not normally included in the list price, further details can be provided to active Buyers
- *The US Amazon account will be included in the sale, and any EU Amazon account listings will be included as a listing transfer (as per EU regulations require)
Listing Details
This listing is for an Amazon FBA business created in December 2019 in the pet care niche. The included Amazon Seller Central account features 7 SKUs for products related to pet care. The asset includes a trademark, is a part of Amazon Brand Registry 2.0, and includes a branded website that directs sales to Amazon’s platform. Thanks to a team of outsourced VAs, the Seller spends minimal time maintaining the business.
This asset generates 100% of its revenue through Amazon FBA’s platform. The primary countries that produce sales for this asset stem from the United States and Canadian marketplaces respectively. Products are delivered to Amazon warehouses directly from China or to an intermediate warehouse in America. The logistics are also well configured with two forwarders that transport the products to their desired warehouse location. The first forwarder is the Amazon SPN (approved by Amazon Service Provider Network), and the second operates a 3PL warehouse in America offering room for scaling the business further should the Buyer choose to do so.
The business includes a trademark registered in the EU, and the Seller has begun establishing a presence in this market, therefore the Buyer could choose to focus on this growth opportunity further.
The Seller has two outsourced VAs that help to maintain the business and handle a majority of the work required. One account manager is completely responsible for working with clients, and also helps in various tasks as the project manager lives in Ukraine. The second manager is responsible for PPC advertising. This VA knows the niche and the product very well, and has been working with the Seller for a year. Both of these managers are outsourced and they are both willing to continue on with the business.
The business includes a Facebook group which is used to share cases, best practices, and test results for Amazon entrepreneurs. The Seller is willing to share their ideas on how to use a brochure they have been developing to increase social media following. This asset includes Facebook, Instagram, and Pinterest accounts with Facebook being the biggest driver in terms of generating traffic to the business. An email list with over 500 subscribers stored in Mailchimp is included offering plenty of growth potential across the board for this asset.
**Learn more about this listing by scrolling down to the FAQ section**
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Adding to the product line
- Expanding into the EU marketplace
- Growing the website traffic using optimized PPC campaigns
Risks
- An increase in Amazon ad pricing could make the ads unprofitable
- Amazon could change their fee structure affecting your profit margin at any time
Work & Skills Required
- Monitor outsourced VA's work
- Create business plans for outsourced VA's to follow
- Restocking inventory when needed
- Overseeing advertising work carried out by the advertising manager
Seller Support Includes
The Seller is willing to provide 30 days of email and call support to ensure a smooth transition to the new owner.
Reason for Sale
The Seller would like to focus on other business opportunities
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Other
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