Niche: Apparel & Accessories

Listing Details

This listing is for an Amazon Associates, guest posts, and display advertising business created in January 2019 in the apparel & accessories niche. The WordPress site features product reviews and style tips. The business has seen strong month-on-month growth since the beginning of the year and requires little effort from the Seller to maintain.

The site generates revenue from Amazon Associates (84%), Guest Posts (8%), and Ezoic (8%). The top traffic channels are organic (~95%), direct (~4%), and referral (~1%). The leading countries in terms of traffic are the US (~42%), the UK (~11), and Canada (~5%). Traffic is distributed across the site, with the top three pages making up less than 25% of the total traffic.

Writers are outsourced to create new articles each month; no employees are currently associated with the business.

Included with the sale are two additional domains used as 301 redirects. The Seller adds links to the site from their personal PBN, where 15 domains are currently pointing links to this site. Email outreach for guest posts has led to 43 domains also pointing to the site. The Seller is willing to keep links from their PBN in place free of charge as long as the domains are indexed. More details will be provided to the Buyer.

A Pinterest account associated with the business is active but is not important in terms of traffic, which could be built up as another source of traffic. The Buyer may wish to explore expanding traffic channels with paid advertising. In addition to diversifying traffic channels, the Buyer could explore applying for affiliate programs with higher commission rates to generate more revenue.

*We’ve decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.