Niche: Pet Care

Listing Details

This listing is for a display advertising and Amazon Associates business created in August 2018 in the pet care niche. The WordPress site features best of style blog posts and informational content around a particular household pet. The business has grown consistently year-on-year in traffic and earnings. The site has an even spread of traffic across the top three pages and overall requires minimal work from the Seller to maintain.

The majority of traffic comes from organic search (~90%), with the rest coming from direct (~8%), and social (~1%). This traffic comes from the US (~76%), the UK (~9%), and CA (~4.5%). The highest-traffic page of the site accounts for no more than 4% of the total traffic.

The site features high-quality content and receives a high level of engagement from readers. The Seller has predominantly engaged SEO strategies to grow the site, which earns ~75% from display advertising and ~25% from Amazon Associates.

The co-owner currently produces most of the content for the site, though they occasionally hire content writers to cover complex topics. They produce an average of 7-9 articles a month.

YouTube and Twitter accounts are included in the sale but no content has been created for these platforms. This is one area of expansion a Buyer could pursue.

The biggest opportunities to grow this site are to enable new ad types, expanding to other affiliate channels – the Seller once had an opportunity to promote products from a reputable vendor. More details can be provided to active Buyers.

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