Niche: Pet Care

Listing Details

This listing is for an Amazon Associates, KDP, affiliate, and digital product business created in January 2012 in the pet care niche. The business is a 2-site package and the sites feature helpful content on caring for a particular household pet and one of the sites has been featured on USA Today. Included in the sale is a Facebook group with over 11K members, as well as an email list with over 1.2K subscribers. The business has experienced steady growth, with 2020 being its highest-earning year, and overall it requires just one hour of work per week from the Seller.

The business earns through the sales of a KDP e-book, paperback and direct sales of an e-book, as well as Amazon Associates and affiliate links through the blog. The Seller pays an affiliate 50% commission to promote the site, sales from which are tracked through AffiliateWP. All site content, including the e-book and paperback book, were written by the Seller.

The Seller has done manual outreach for links in the past, they also purchased guest post services through The HOTH. The majority of the links were generated organically. There are links from a rented PBN.

There are 9.5K+ comments on the blog with emails that the Seller says could be exported and used for an email list. The included Facebook page has over 2.5K likes and experiences a good level of engagement.

For the first site, there is a nice spread of traffic sources - referral (~59%), direct (~37%), and organic search (~2%). For the second site, there is an even spread of traffic among the top 3 pages - ~5%, ~5%, and ~4% respectively.

There are another 2 domains not earning for the business that the Seller has agreed to include in the sale. With one of these sites, there is a private Facebook group with 3.5K members that will also be included in the sale. More information can be provided to active Buyers.