Niche: Home

Listing Details

This listing is for a lead gen business created in April 2015 in the home niche. The 9-site package provides lead gen services that help local tradespeople and customers connect, with each site representing a different location. The business benefits from attracting high-intent leads and has shown consistent earnings and traffic. Very minimal work is required from the Seller. He estimates 5-10 minutes per month.

The business earns 100% of its income from lead gen with payments stemming from one revenue share provider. Previously the Seller worked directly with tradespeople which resulted in higher revenue but more work. The Seller prioritized having a minimal amount of work to perform and decided not to continue with this method. Reverting to a similar, higher-earning method could be something for a Buyer to consider.

The majority of the site’s main traffic source comes directly, with most sites equating for somewhere between 50 and 80 percent direct traffic. Organic search and referral round out the top three traffic sources for most of the sites, with one site getting a small amount of social traffic. More detailed traffic breakdowns can be given to active buyers.

Building up the organic search could be a potential area of growth. Targeting localized keywords to help the ranking of each site could be one way to boost this.

Two of the sites are featured in Google My Business. Adding optimized profiles for the other websites could help a Buyer to improve them further.

The Seller spends about one hour a week on the business at this time. He ensures the domain, hosting, and call tracking software is renewed and up to date. No new content has been added in a year and none of the sites feature a blog. Two 301 redirects are included in the sale as the Seller decided to change the name of the sites. More information will be provided to active buyers.

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