Niche: Pet Care

Listing Details

This listing is for an Amazon Associates business created in December 2018 in the pet care niche. The WordPress site features reviews for various pet products and accessories. The site has a high DR of 71, and outsourcing content creation means the site requires minimal effort from the Seller to maintain.

The business earns entirely from Amazon Associates (100%), with most of its traffic coming from organic search (~93%), with some traffic generated through direct (~6%), and referral (~1%). The leading country for traffic is the US (~80%), followed by the UK (~6%), and Canada (~5%). Traffic across the site is relatively diverse, with the top three pages making up ~23% of the site’s total traffic.

Content creation is outsourced to a freelance writer. They are aware of the sale and open to continue writing for the site if the Buyer wishes.

The Seller has a Pinterest account which isn’t currently important to the site’s traffic. Due to the nature of the niche, this may be a worthwhile platform to build a social media presence on to diversify traffic if the Buyer wishes to do so.

The Buyer may also wish to explore the possibility of developing another revenue stream through the use of display ad networks.

The site was grown through the use of PBNs, which are all owned by the Seller. The PBNs won’t be included in the sale, but will be in place for a year after the site has changed ownership. More information will be provided to the buyer.

*We’ve decided to use a 7-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.