Niche: Finance

Listing Details

This listing is for a display advertising and affiliate business created in August 2018 in the finance niche. The WordPress site features informational blog posts and “best of” guides related to personal finance. Evergreen content means a lot of organic traffic is generated from Google and Pinterest. Minimal effort is required from the Seller to maintain at this moment in time.

Display advertising (Mediavine) provides the most revenue for the site (~68%), with affiliate programs providing additional revenue (~32%). Pinterest generates the majority of traffic (~49%), with organic search (~47%), and direct (~4%) making up the rest. The leading country in terms of traffic is the US (~79%), followed by the UK (~6%), and Canada (~5%) marketplaces respectively.

The Seller produced all of the content but in the past 6 months hasn't spent much time on content creation. The site has been in autopilot during this time, with the Seller checking in for maintenance a couple of hours each week.

While the business has a presence on four social media platforms, Pinterest is the only one that generates significant traffic. The potential Buyer could create content (or outsource content creation) to leverage the interest from Pinterest to increase traffic.

Linkbuilding for the site has been done naturally, which included being featured on a podcast as a guest.

An email list of ~1,300 subscribers exists but hasn’t been monetized, which presents as a growth opportunity to develop another revenue stream if the Buyer wished. Mediavine account included in the sale.

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