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For Sale


Display AdvertisingAffiliate
Listing Price $40,414
Monthly Multiple 28x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $1,443
Avg. Monthly Revenue $1,509
Profit Margin %

Business Started

1st of August, 2018
(4 years 7 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Social media accounts (Facebook, Twitter, Instagram, Pinterest)
  • Email list (~1,300 subscribers)
  • Mediavine account
Listing Details

This listing is for a display advertising and affiliate business created in August 2018 in the finance niche. The WordPress site features informational blog posts and “best of” guides related to personal finance. Evergreen content means a lot of organic traffic is generated from Google and Pinterest. Minimal effort is required from the Seller to maintain at this moment in time.

Display advertising (Mediavine) provides the most revenue for the site (~68%), with affiliate programs providing additional revenue (~32%). Pinterest generates the majority of traffic (~49%), with organic search (~47%), and direct (~4%) making up the rest. The leading country in terms of traffic is the US (~79%), followed by the UK (~6%), and Canada (~5%) marketplaces respectively.

The Seller produced all of the content but in the past 6 months hasn't spent much time on content creation. The site has been in autopilot during this time, with the Seller checking in for maintenance a couple of hours each week.

While the business has a presence on four social media platforms, Pinterest is the only one that generates significant traffic. The potential Buyer could create content (or outsource content creation) to leverage the interest from Pinterest to increase traffic.

Linkbuilding for the site has been done naturally, which included being featured on a podcast as a guest.

An email list of ~1,300 subscribers exists but hasn’t been monetized, which presents as a growth opportunity to develop another revenue stream if the Buyer wished. Mediavine account included in the sale.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Focusing on long-tail keywords
  • Creating more content that'll perform well on Pinterest
  • Improving the site's SEO and domain ranking
  • Google algorithmic changes could cause traffic to fluctuate.
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required
  • Monitoring analytics
  • Updating plugins
  • Analyzing traffic
  • Writing articles
  • Creating pins on Pinterest
  • Responding to emails
Seller Support Includes

The Seller is willing to offer 30 days of email support for a smooth transition for the Buyer.

Reason for Sale

The Seller hasn't spent any time updating the site recently and would like to pass it on to someone else in order to explore other business opportunities.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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