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For Sale


Display AdvertisingAmazon AssociatesAffiliate
Listing Price $97,309
Monthly Multiple 32x
Pricing Periods 4 Months
Brand Registry No
Avg. Monthly Profit $3,041
Avg. Monthly Revenue $3,071
Profit Margin %

Business Started

16th of November, 2004
(18 years 4 months old)

Assets Included in the Sale

  • Domain and all site contents/files
  • Additional domain (used as a 301 redirect)
  • Email list (2,000 subscribers)
  • Social Media accounts (Instagram, Facebook, Twitter and Pinterest)
  • One 70-page eBook for sale
  • One lead magnet eBook (Chapter of paid eBook)
  • Trademark for white label product
  • Marketing emails for sequence
  • *Please note the valuation for this business is based on Amazon Associate's new commission structure rolled out on April 21st 2020.
Listing Details

This listing is for a display advertising, Amazon Associates, and affiliate product business created in November 2004 in the outdoors niche. The WordPress site features informational and 'best of' style posts for a popular outdoor activity. Included in the sale is an email list of 2,000 subscribers with a high open-rate and a trademark for a white label product. Overall, the business has shown good year-on-year growth and requires minimal work from the Seller to maintain.

The business earns through Mediavine display advertising (59%), Amazon Associates (40%), a single affiliate (1%), and also includes a digital product that has started to make a small number of sales over the past few months.

The top traffic sources are organic Search (~91%), direct (~7%), and social (~2%). This comes from the US (~51%), GB (~16%), and CA (~7%).

The site was purchased from the original owner in June 2017. The previous owner used a .info domain as the primary domain and a .com as a secondary. After purchasing, the current Seller switched the .com to be the primary and the .info now uses a 301 redirect to the main .com domain.

Because of the site's older age, it has amassed over 1000 referring domains without doing any outreach.

The Seller uses a mixture of outsourced content and content he's created himself. The contact details of outsourced content production can be shared with a Buyer as they would be willing to produce more content. A VA has also worked on the site occasionally over the past three years to take care of site maintenance. The Seller could also pass on their contact details.

The email list includes 2,000 subscribers and boasts an open rate of 42%. Each subscriber is sent 4-5 welcome emails and then a monthly newsletter. The sequence of emails will be included in the sale.

One area of growth for a Buyer to consider is expanding the content into sub-categories. The Seller is willing to give 30 keywords for the planned first sub-niche. Also included is the trademark for a white label product that sells very well as an affiliate. More information can be provided to active unlockers of this listing.

*We’ve decided to use a 4-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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  • Detailed proof of earnings and traffic
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Expanding the content into sub-niches
  • Growing and monetizing the email list
  • Optimizing social media platforms
  • Selling included trademarked product
  • Google algorithmic changes could cause traffic to fluctuate
  • Amazon as a 3rd party can change their ToS and shut down your Amazon account
Work & Skills Required
  • Monitoring analytics and earnings
  • Ordering and posting new content when necessary
  • Updating plugins when required
Seller Support Includes

The Seller is willing to provide 30-days of email support and 2 Skype calls to ensure a smooth transition.

Reason for Sale

The Seller would like to concentrate on other business ventures within a different niche.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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