Niche: Outdoors

Listing Details

This listing is for a display advertising, Amazon Associates, and affiliate product business created in November 2004 in the outdoors niche. The WordPress site features informational and ‘best of’ style posts for a popular outdoor activity. Included in the sale is an email list of 2,000 subscribers with a high open-rate and a trademark for a white label product. Overall, the business has shown good year-on-year growth and requires minimal work from the Seller to maintain.

The business earns through Mediavine display advertising (59%), Amazon Associates (40%), a single affiliate (1%), and also includes a digital product that has started to make a small number of sales over the past few months.

The top traffic sources are organic Search (~91%), direct (~7%), and social (~2%). This comes from the US (~51%), GB (~16%), and CA (~7%).

The site was purchased from the original owner in June 2017. The previous owner used a .info domain as the primary domain and a .com as a secondary. After purchasing, the current Seller switched the .com to be the primary and the .info now uses a 301 redirect to the main .com domain.

Because of the site’s older age, it has amassed over 1000 referring domains without doing any outreach.

The Seller uses a mixture of outsourced content and content he’s created himself. The contact details of outsourced content production can be shared with a Buyer as they would be willing to produce more content. A VA has also worked on the site occasionally over the past three years to take care of site maintenance. The Seller could also pass on their contact details.

The email list includes 2,000 subscribers and boasts an open rate of 42%. Each subscriber is sent 4-5 welcome emails and then a monthly newsletter. The sequence of emails will be included in the sale.

One area of growth for a Buyer to consider is expanding the content into sub-categories. The Seller is willing to give 30 keywords for the planned first sub-niche. Also included is the trademark for a white label product that sells very well as an affiliate. More information can be provided to active unlockers of this listing.

*We’ve decided to use a 4-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.