Niche: Outdoors, Technology

Listing Details

This listing is for an Amazon Associates business created in January 2017 in the outdoor and technology niche. The WordPress site features guides for buying and setting up a particular type of technology. The site has shown good overall growth and is just coming into its high season in the summer months. It requires minimal work from the Seller to maintain.

It earns all of its income from the Amazon Associates program. The three traffic sources are organic (~88%), direct (~11%), and referral (~1%). The top three countries are the US (~79%), UK (~4%), and Canada (~4%).

Included in the sale is a secondary domain that is used as a 301 redirect. This domain was purchased and helped to increase the relevancy of the main domain. There have been some paid for links as well as ones built via outreach but there hasn’t been any link building done in 2020. This represents an opportunity for a Buyer.

The Seller has used a VA in the past to help with creating content and link building. Recently the site has been run hands-off with no new content posted in 2020 and no employee’s being used.

No email capture form has been used which, if created, would allow the business to grow an email list. Monetizing this email list would be an area of growth for a Buyer to consider.

*A 12 month pricing period has been used because the business’s earnings spike during the summer months.
**The site was hit with a Google penalty in December 2017 when buying links. This problem was fixed and traffic and revenue resumed to normal levels two months later.

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