Niche: Home

Listing Details

This listing is for an Amazon Associates business created in June 2017 in the home niche. The Wordpress site features reviews and ‘best of’ guides for cleaning equipment. The business experiences no seasonality in a niche that is growing year-on-year. Minimal work from the Seller is required.

The primary source of traffic is organic search (83%) with traffic evenly split over 3 major SE (Bing 28.42% / Google 23.56% / Yahoo 20.60%). Remaining traffic comes from direct (12%) and referral (5%). The US drives the majority of traffic share coming in at 80% of traffic followed by the UK (7%) and Canada (3%) respectively. The top 3 posts account for about 40% of traffic.

The seller splits content creation for the site with a content partner who spends 5-10 hours per month mainly updating existing content and adding new content 1-2 times a month. The partner will not be continuing on with the business.

In the past, the Seller used a PBN but the links are no longer in place. Most link building for the site has been done through finding trusted sources to link to the site as well as organic backlinking. There are no social media profiles or an email list associated with this business offering a growth opportunity for the new buyer to consider.

**Previously the seller and his partner wrote the content in exchange for PBN links. The sellers do not have the exact link information but have stated they have not used PBN links for 14 months.