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Baby Care

#47496
For Sale
Verified

Baby Care

Amazon FBA
Listing Price $428,306
Monthly Multiple 32x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $13,385
Avg. Monthly Revenue $89,970
Profit Margin %

Business Started

16th of July, 2017
(5 years 4 months old)

Assets Included in the Sale

  • Listing transfer of 4 SKUs
  • Domain and all site content/files
  • Trademark
  • Social Media accounts - Instagram, Pinterest, Twitter, and Facebook
  • SOPs
  • Design patent
  • Email list - 187 subscribers stored in MailChimp
  • *Any EU Amazon account listings will be included as a listing transfer (as per EU regulations require).
  • *Inventory is not normally included in the list price, further details can be provided to active depositors.
Listing Details

This listing is for an Amazon FBA business created in July 2017 in the baby niche. The business features 4 SKUs for baby products selling in the UK and EU (DR, IT, FR, ES) marketplaces. The trademarked brand is a part of Amazon's Brand Registry 2.0, is a #1 bestseller, and is a Top 100 business in the Baby Category. Thanks to a VA minimal work from the Seller is required.

All inventory is stored in FBA warehouses. It is shipped into Amazon UK and then distributed across EU warehouses as some of the products are enrolled in Pan EU FBA.

The business has a branded domain and Facebook, Twitter, Instagram, and Pinterest accounts. Weekly posts are made on Facebook and Instagram but neither account is important in terms of traffic.

A full-time employee helps with customer support, social media, inventory reconciliation, monitoring the website and listings performance, and product research for 15-20 hours per week. The Seller writes all the content for product listings and has contacts for outsourcing should the buyer choose to utilize. The VA is not part of the sale but the seller is willing to train a VA for the buyer. Additionally, the whole business is documented with high-quality video and graphical SOPs for all core elements.

The business has a design patent for the top product. Two of the SKU's in this brand are the top sellers of their type on Amazon UK and are well ranked. One product is regularly in the top 10 BSR for the Baby Category and holds more than 10 choice / best seller badges.

Should the Buyer choose, there is promising potential to expand the sales of existing SKUs in the other EU marketplaces as Amazon now has globalized review numbers and existing products have a large number of reviews meaning ranking the products would then only need to be the primary focus. The brand has also been approached by Amazon and offered enrollment in the Launchpad, Marketplace 360, and Private Brands/Accelerator initiatives. The Seller has been reviewing the invites and has not yet accepted.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
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6 Months
12 Months
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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Running targeted campaigns to get more sales
  • Adding Shopify sales
  • Expanding to retail
  • Raising prices on high converting products
  • Growing business to sell on Amazon US marketplace
Risks
  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS)
Work & Skills Required
  • Answering customer support inquiries
  • Checking and responding to customer reviews
  • Monitoring listings
  • Reordering inventory when needed
  • Posting on social media
  • Researching new product opportunities
Seller Support Includes

The Seller is willing to offer 30 days of email support and 2 Skype calls to ease the transition of the business to the new owner.

Reason for Sale

The Seller is looking to raise capital through the sale of the business to expand other business interests.

Other Information

Work Required Per Week: 15 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Other

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