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Niche: Lifestyle

Monetization: Amazon Associates, Advertising

Amazon Associates
  • Monthly Revenue: $662
  • Monthly Net Profit: $624
  • List Price: $19,972
  • Multiple: 32x


This listing is for an advertising and Amazon Associates business created in September 2016 in the lifestyle niche. The WordPress site features various lifestyle related articles, how-to’s, and recipes. The business runs hands-off and requires minimal work from the Seller.

The business primarily earns through Mediavine ads (99%) and Amazon Associates US (1%). The primary source of traffic is social (59%), followed by organic (24%), and referral (10%). The country responsible for the most traffic is the US (86%) respectively.

The seller was unable to spend much time on the business over the last year so the business has been on auto-pilot and almost no content has been added in the last 12-months. This has led to a decline in the traffic and income for the site, however the business has shown ability to run passively as it still generates income with no work required each week.

Prior to the last year the seller was adding 3-4 articles per month. The main work the seller has done on the site over the last 12-months is scheduling Pinterest pins using Tailwind. The business also has Facebook, Twitter, and Instagram accounts. An email list of 500 email subscribers is collected by the HelloBar app, but this list has not been utilized. No link building has been done for the site, offering a growth opportunity for the Buyer to consider.

The Seller has an about page with some personal details, however, the traffic and income to the site aren’t linked to the seller’s identity and the about us page can be easily changed to remove any personal branding.


Start Date

10th of September, 2016

Assets Included

Assets Included in the Sale

  • Domain and all site content/files

  • Email list

  • Social Media – Facebook, Twitter, Instagram, Pinterest

  • SOPs

work skills

Work/Skills Required/Day to Day

  • Adding pins for Pinterest to Tailwind

  • Responding and approving comments

  • Updating plugins

  • Creating and adding written content

Graph Summary

Graph Summary:

Ave pageviews/month


Net Profit/month


Gross Revenue/month



Proof of Income

  • February: $458
  • January: $426
  • December: $803

Proof of Traffic

  • February: 36,775 views
  • January: 40,716 views
  • December: 45,765 views

Download All

Graph Summary

Opportunities and Risks

Opportunities for this business include:

  • Improving SEO
  • Creating videos to be added to high-traffic posts
  • Publishing new content
  • Building out email list
  • Utilizing social media accounts
  • Exploring guest post opportunities

Risks for this business include:

  • Pinterest could change their organic algorithm leading to less traffic exposure.
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
Seller Support

Seller Support Includes

The Seller is willing to offer 30 days of email support to ease the transition of the business to the Buyer.

Reason For Sale

Reason for Sale

The Seller would like to use the proceeds of the sale for beginning a family.


Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

How to Purchase

How to Purchase

We are accepting Bank Wire and Bitcoin for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $662

Average Monthly Expenses: $38

Average Monthly Profit: $624

* We are using the last 9 months to determine the averages.

Work Required Per Week:
1 Hour
Domain Type: com Private Blog Network (PBN): No Platform: WordPress Buyer Personas: DIY David, Flipper Fred, Newbie Norms

Ready to see the URL

5% Refundable Deposit

5% Refundable Deposit

  • Protects both you and the seller
  • 100% Refundable after viewing URL
  • Capped at $9,900 deposit
More Business Info

More Business Info

  • Start your due diligence
  • Ask any questions to seller
  • Get more detailed data analytics


  • See proof of the successful venture
  • Analyze the URL using analytics tools
  • See the products sold live


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