Niche: Equipment

Listing Details

This listing is for an Amazon Associates and affiliate business created in May 2015 in the equipment niche. The Wordpress site features information on various indoor, outdoor, and sporting goods equipment. The business offers a diverse range of keywords mitigating some seasonality and requires minimal work from the Seller to maintain.

Currently, the Seller spends about two hours per week on the business primarily monitoring the performance of the site as new content has not been added for over a year. A third party service (textbroker.com) was used in the past for writing articles for the business. This listing primarily generates revenue from Amazon associates (93%) and affiliate offers (7%).

The business includes a Facebook and Twitter account, though neither is important in terms of traffic and revenue. A majority of traffic stems from organic search (86%) with direct (11.5%) and referral (1.8%) following after. An email list has not been set up for this business, offering a growth opportunity for the Buyer to consider. More information can be provided to active depositors.

*Numerous homepage backlinks from unknown foreign sites pose a potential risk of loss or penalty.

*Year-over-year growth in traffic and revenue have occurred during 2019 though a recent decline was due to the most recent Google algorithm update.

*Please note the valuation for this business is based off Amazon Associate's new commission structure rolled out on April 21st, 2020