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Niche: Apparel & Accessories

Monetization: Other, eCommerce

Other
  • Monthly Revenue: $13,923
  • Monthly Net Profit: $6,979
  • List Price: $195,422
  • Multiple: 28x

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Summary:

This listing is for an eCommerce and B2B business created in March 2010 in the apparel and accessories niche. The Shopify site features a range of accessories fit for special occasion wear. The trademarked brand experiences seasonal spikes in revenue, but is well-aged and only requires minimal work from the Seller.

The business's sales are divided between Shopify (80%) and B2B (20%). The brand is deeply tied to the regional identity of its “Made in the USA” products. The business has strong relationships with its US-based manufacturing sources in all key product lines. Inventory materials are stored at a US-based manufacturing facility, and finished products are stored with a US-based fulfillment center that fulfills orders through a 3PL.

Traffic is spread evenly across organic (37%), paid search (24%), and direct (22%) channels. Social media contributes to 8% of traffic to the site. The country responsible for driving the most traffic is the US, coming in at 92% of the total traffic for the business. The Seller’s son runs 30% of traffic, handling PPC, social media posts, and Facebook ads. He is willing to continue running ads for at least 3 months as part of the sale.

Social media is important for the business’s marketing efforts. The business has a strong following on Instagram (11.5k followers), Facebook (31k followers), Pinterest (6.8k followers) and Twitter (11k followers). The business also has an email list of 9.1K. Subscribers receive automated email flows in instances of joining the site or following up on cart abandonment. Promotional campaigns are sent 8-10 times a month, sometimes more in busy seasons.

Content is updated on the website monthly and added more frequently during busy seasons. All content is outsourced.

*The seller won a lawsuit against a major company over their brand name, adding to the value of the included trademark.

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Start Date

29th of March, 2010

Assets Included

Assets Included in the Sale

  • Domain and all related content/files

  • 3 Trademarks

  • Email list

  • Social Media accounts – Instagram, Facebook, Twitter, and Pinterest

  • Supplier and manufacturer relationships

  • * Inventory is not normally included in the list price, further details can be provided to active depositors.

work skills

Work/Skills Required/Day to Day

  • Managing inventory and re-ordering when needed

  • Working with a bookkeeper

  • Monitoring ad campaigns

  • Answering customer emails and calls

  • Designing new product lines

Graph Summary

Graph Summary:

Ave pageviews/month

17,123

Net Profit/month

$6,979

Gross Revenue/month

$13,923

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • October: $2,695
  • September: $1,580
  • August: $1,469
traffic

Proof of Traffic

  • October: 11,232 views
  • September: 11,583 views
  • August: 8,958 views

Download All

Graph Summary

Opportunities and Risks

Opportunities for this business include:

  • Expanding product line within niche
  • Adding a lower cost line of products to be sold on other platforms
  • Creating strategic partnerships with other online retailers
  • Adding FBA products
  • Strengthening wholesale business

Risks for this business include:

  • E-commerce businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
  • An increase in Facebook ad pricing could make the ads unprofitable.
Seller Support

Seller Support Includes

The Seller is willing to provide 30 days of email support and two Skype calls.

Reason For Sale

Reason for Sale

The Seller would like to focus on other opportunities.

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All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

How to Purchase

How to Purchase

We are accepting Bank Wire and Bitcoin for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $13,923

Average Monthly Expenses: $6,943

Average Monthly Profit: $6,979

* We are using the last 12 months to determine the averages.

Work Required Per Week:
8 Hours
Domain Type: com Private Blog Network (PBN): No Platform: Shopify Buyer Personas: DIY David, Flipper Fred, Strategic Sally

Ready to see the URL

5% Refundable Deposit

5% Refundable Deposit

  • Protects both you and the seller
  • 100% Refundable after viewing URL
  • Capped at $9,900 deposit
More Business Info

More Business Info

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