Niche: Apparel & Accessories

Listing Details

This listing is for an eCommerce and B2B business created in March 2010 in the apparel and accessories niche. The Shopify site features a range of accessories fit for special occasion wear. The trademarked brand experiences seasonal spikes in revenue, but is well-aged and only requires minimal work from the Seller.

The business’s sales are divided between Shopify (80%) and B2B (20%). The brand is deeply tied to the regional identity of its “Made in the USA” products. The business has strong relationships with its US-based manufacturing sources in all key product lines. Inventory materials are stored at a US-based manufacturing facility, and finished products are stored with a US-based fulfillment center that fulfills orders through a 3PL.

Traffic is spread evenly across organic (37%), paid search (24%), and direct (22%) channels. Social media contributes to 8% of traffic to the site. The country responsible for driving the most traffic is the US, coming in at 92% of the total traffic for the business. The Seller’s son runs 30% of traffic, handling PPC, social media posts, and Facebook ads. He is willing to continue running ads for at least 3 months as part of the sale.

Social media is important for the business’s marketing efforts. The business has a strong following on Instagram (11.5k followers), Facebook (31k followers), Pinterest (6.8k followers) and Twitter (11k followers). The business also has an email list of 9.1K. Subscribers receive automated email flows in instances of joining the site or following up on cart abandonment. Promotional campaigns are sent 8-10 times a month, sometimes more in busy seasons.

Content is updated on the website monthly and added more frequently during busy seasons. All content is outsourced.

*The seller won a lawsuit against a major company over their brand name, adding to the value of the included trademark.