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Apparel & Accessories

#46984
For Sale
Verified

Apparel & Accessories

eCommerceOther
Listing Price $195,422
Monthly Multiple 28x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $6,979
Avg. Monthly Revenue $13,923
Profit Margin %

Business Started

29th of March, 2010
(12 years 8 months old)

Assets Included in the Sale

  • Domain and all related content/files
  • 3 Trademarks
  • Email list
  • Social Media accounts - Instagram, Facebook, Twitter, and Pinterest
  • Supplier and manufacturer relationships
  • * Inventory is not normally included in the list price, further details can be provided to active depositors.
Listing Details

This listing is for an eCommerce and B2B business created in March 2010 in the apparel and accessories niche. The Shopify site features a range of accessories fit for special occasion wear. The trademarked brand experiences seasonal spikes in revenue, but is well-aged and only requires minimal work from the Seller.

The business's sales are divided between Shopify (80%) and B2B (20%). The brand is deeply tied to the regional identity of its “Made in the USA” products. The business has strong relationships with its US-based manufacturing sources in all key product lines. Inventory materials are stored at a US-based manufacturing facility, and finished products are stored with a US-based fulfillment center that fulfills orders through a 3PL.

Traffic is spread evenly across organic (37%), paid search (24%), and direct (22%) channels. Social media contributes to 8% of traffic to the site. The country responsible for driving the most traffic is the US, coming in at 92% of the total traffic for the business. The Seller’s son runs 30% of traffic, handling PPC, social media posts, and Facebook ads. He is willing to continue running ads for at least 3 months as part of the sale.

Social media is important for the business’s marketing efforts. The business has a strong following on Instagram (11.5k followers), Facebook (31k followers), Pinterest (6.8k followers) and Twitter (11k followers). The business also has an email list of 9.1K. Subscribers receive automated email flows in instances of joining the site or following up on cart abandonment. Promotional campaigns are sent 8-10 times a month, sometimes more in busy seasons.

Content is updated on the website monthly and added more frequently during busy seasons. All content is outsourced.

*The seller won a lawsuit against a major company over their brand name, adding to the value of the included trademark.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Expanding product line within niche
  • Adding a lower cost line of products to be sold on other platforms
  • Creating strategic partnerships with other online retailers
  • Adding FBA products
  • Strengthening wholesale business
Risks
  • E-commerce businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
  • An increase in Facebook ad pricing could make the ads unprofitable.
Work & Skills Required
  • Managing inventory and re-ordering when needed
  • Working with a bookkeeper
  • Monitoring ad campaigns
  • Answering customer emails and calls
  • Designing new product lines
Seller Support Includes

The Seller is willing to provide 30 days of email support and two Skype calls.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 8 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify

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