Niche: Kitchenware

Listing Details

This listing is for an Amazon FBA and eCommerce business created in January 2016 in the kitchenware niche. The included Amazon seller central account features 26 SKUs related to kitchenware products. The business has a Shopify site, trademarks in the US and HK markets, is a part of Amazon’s brand registry 2.0, and requires minimal work from the Seller.

The Seller spends about 10 hours per week on this business primarily managing ad spend, monitoring inventory and reordering when needed, and responding to product reviews and customer messages. Content on the website was outsourced in the past, and recently the Seller has not published any new content for the site, focusing on the Amazon account which primarily sells in the US market. Shopify is responsible for only a very minimal amount of revenue.

Social media accounts (4,200 followers in total) have been set up for the business though not important in terms of generating traffic or revenue. This offers a growth opportunity for the buyer to consider. The primary focus for the business has been on Amazon PPC where a majority of traffic stems from.

The business includes an email list (1,500 subscribers) registered trademarks in the US and Hong Kong, and over 25 suppliers ready and able to manufacture vetted products to be introduced to the brand. More information can be provided to active depositors.

*There are currently 10 inactive SKUs due to a shortage of capital and focus on higher profit margin products.

*Bad inventory planning and timing (Chinese New Year) resulted in no funds and not investing in inventory – 2018 was a poor year but now the business is recovering.