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  • #46644 Listing Number
  • $3,594,539 Listing Price
  • $379,978 Monthly Revenue
  • $97,175 Monthly Net Profit
  • 8 Months Pricing Period
  • 37x Multiple
Listing Summary

This listing is for an Amazon FBA business created in January 2016 in the health & fitness niche. The included Amazon storefront holds multi-use fitness products that can be used at home. Earnings have grown considerably in 2020 with profits reaching all-time highs. The business has an established trademarked brand registered with Amazon's Brand Registry 2.0 and a large customer base, with Amazon's Choice products that have over 5.5K reviews at 4.5+ stars, and they sell a product that is a best seller in the Amazon UK marketplace.

The SKUs consist of the following: 22 FBA SKU's + 16 FBM SKU's - The latter being the same ASIN's; they were set up through FBM during lockdown as another means of fulfilling orders. This inventory is stored at a 3PL warehouse in the UK and the Seller has had a 5-year relationship with this 3PL. The business also earns a small percentage of earnings from BigCommerce and eBay and more details can be provided to active buyers.

The business also sells in Germany, France, Italy, Spain, and the Netherlands on the respective Amazon marketplaces. The business is PANEU registered and VAT registered in Poland, the Czech Republic, France, Italy, UK, and Germany. More details can be provided to active buyers.

The Seller currently carries out product launches to their Facebook and Instagram pages which each have a few hundred followers. They also have high-quality product demonstration videos on their YouTube channel, although they have not put a lot of time in growing the following. Any buyer who grows the social media channels could see some more success with this marketing strategy.

*We’ve decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

**Learn more about this listing by scrolling down to the FAQ section**

Business Created

January, 2016 - (4 years 9 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Domain including all site content and files
  • Amazon storefront with 38 SKUs
  • Trademark
  • Brand Registry 2.0
  • Social media accounts (Facebook, Instagram)
  • Supplier contracts/relationships
  • Employee contracts
  • SOPs
  • *Inventory is not normally included in the list price, further details can be provided to active depositors.
  • Inactive Amazon US account in good standing if buyer wants it
  • *This Amazon FBA business sells in the UK/EU marketplaces and passes the VAT threshold for 1 or more of the marketplaces. Please refer to the FAQ for more information on VAT.
Seller Interview Video A Useful Insight Into the Business

Earnings

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time

Traffic

Page Views
Unique Users
Last Month
6 Months
12 Months
All time

Analytical Data

Provided by ahrefs

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Unlocking this listing grants you the following privileges:
  • Instant access to the site URL
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
Opportunities
  • Expanding product variations
  • Increasing the product range
  • Carrying out follow-up campaigns on Facebook
  • Expanding to marketplaces for other countries
  • Selling on other marketplaces like eBay and CDiscount (France)
Risks
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS)
  • An increase in Amazon ad pricing could make the ads unprofitable.
Work & Skills Required

The Seller currently spends around 15 hours per week:

  • Maintaining storefront
  • Launching new products
  • Managing PPC campaigns
  • Optimizing listings for SEO
  • Managing accounts/finances
Social Media Channels

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Seller Support Includes

The Seller is willing to offer 30 days of email support and 4 Skype calls to ensure a smooth transition of the sale. This is double the standard most Sellers are willing to help with the transition process.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 15 Hours

Private Blog Network (PBN): No

Domain Type: .to, .com

Platform: Amazon FBA, Other

Buyer Profiles

Lifestyle Larry
Excellent for those looking to live a lifestyle of ones choice.

Portfolio Paul
Great for someone looking to diversify their portfolio.

Frequently Asked Questions

Answered by the Seller

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