Niche: Parenting

Listing Details

This listing is for an advertising, Amazon Associates, and digital product business created in October 2013 in the parenting niche. The WordPress site focuses on a wide range of activities for children and ideas for parents. The business has stable earnings in the past year, a strong social media presence, a large email list, and requires minimal work from the Seller.

The majority of earnings come from display ads throughout the site. Additional earnings are generated through the promotion of Amazon links and downloadable products parents can print out for their kids. Content is added to the site weekly and is either written by the Seller or outsourced.

The primary source of traffic for the site is social media (~54%), followed by organic search (~32%). Visitors from the US make up over 68% of total traffic. Traffic is spread nicely over site content, with the top page only receiving about 3% of total visits.

The site has a combined social media following of 118K across Facebook, Pinterest, Twitter, and YouTube. Most of the social media traffic comes from Facebook and Pinterest. The Seller recently started sharing videos on YouTube, so this is a traffic channel with potential to grow.

An email list with about 40k subscribers is included in the sale and receives a weekly email. The Seller also has a 3-day welcome email series and a 3-day series for a free digital product when subscribers initially subscribe.